Salesforce announced the launch of a content management system, Salesforce CMS. According to the company, Salesforce CMS is a hybrid CMS that allows content creators to draft content and then “syndicate it to any digital touchpoint, whether it’s an experience is powered by Salesforce or another system.”

Salesforce VP of product marketing for Community Cloud, Commerce Cloud and Salesforce CMS, Anna Rosenmann, told ZDNET “Salesforce built its CMS based on customer feedback and complaints about managing legacy content systems.”

Additionally, according to the announcement, “If you want to add content to an experience built with Salesforce, your users can choose from two of our “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. They can build an experience declaratively, and drag content components right onto the website, portal, forum, or commerce storefront. Both of these tools are developer-friendly, too, which is perfect if your design and development teams want to build the experience with code.”