I SPY App: Scholastic Makes Android Game Debut
Scholastic Inc.'s Scholastic Media division launched its first Android apps in the form of I SPY games. The children's publishing, education, and media company debuted its "I SPY Arcade" game series based on the I SPY books. The games will be available for iPhone and...
Personal vs. Professional
With the holiday season upon us we are all exchanging communications and content within our professional settings, as well as with friends and neighbors. Sifting through the cards, emails and tweets, I am reminded how important the tone of our messages can be. The...
Financial Times Announces Agreement With Factiva
The Financial Times announced an agreement with Factiva to provide access to FT content under a new licensing model. From April 2008, any organization that wants unlimited digital access to FT content will be invited to subscribe to an FT content license. The single...
Why User Behavior Should Dictate Your Marketing Approach
There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and wants are, and data on how your previous...
5 SEO Pilots Each Organization Should Test
With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for...
Make Way for More Emotive and Effective Messaging
Rafts of research show that people, particularly Millennials, live a mobile-first existence, relying on their personal devices to access content, conduct commerce, and interact with companies, social networks, and each other. At the other end of the spectrum, reams...
Considering Localization Effectiveness for the Global Platform Economy
The global platform economy is one of the major powerhouses for digital innovation and transformation. Needless to say that most people go at least once a day to a platform where they can share, buy, or learn. E-commerce, travel, business intelligence, or online...
To Use, Own, or Rent a DMP: What Are The Cost-Benefit Considerations?
With all the recent changes in data regulations and limitations to the exporting of data from walled gardens, advertisers are taking a look at their tech stacks and evaluating how many partners they have and how much it all costs.Data Management Platforms (DMPs),...
In-house Content Studios will Flourish in 2018, but not Without Growing Pains
As “always on” audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently–and strategically take into account the diverse interests of their audience–are...
Dark Cloud to Offer Replacement for Adult Tumblr
Dark Cloud, an alternative media platform, announces it is launching a set of tools allowing Tumblr users to export their existing Tumblr content and rescue all of the data. The service will allow for a seamless transition of content between the old Tumblr site and...
The Myth of Enterprise Content Strategy
We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally...
Four Types of Content Producers and How to Get the Most From Them
Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a...
What You Need to Know About Vendor Professional Services
In a typical information management technology project--be it ECM, CMS, or DAM--you, as a customer, are bound to deal with vendor services. Here are a few pointers to consider and pitfalls to avoid.First and foremost, you will be spending a lot of money on vendor...
The Social Media Echo Chamber in the Post-Factual Age
Brexit means Brexit,” said new British Prime Minister Theresa May as she took office, keen to stress that her government will respect the outcome of the historic referendum. The nation is now in a kind of suspended animation—the U.K. is technically still a...
Social Media is a Game-Changer in the B2B and B2C Customer Journey
Ten years ago, if someone told you that your clients would be purchasing your products or services via a post or tweet, you might have thought they were a bit foolish. Now, however, social media plays a significant role in the customer journey.Social media is not only...
Retarget or Acquire New Mobile Users: What’s More Cost Effective this Holiday Season?
The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user...
When to Produce Content Yourself or Leave It to Others
Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...
EBSCO Publishing Partners with The Paris Review
EBSCO Publishing and the renowned literary journal The Paris Review have announced a partnership for both organizations. As a result of this partnership, EBSCO will be a source for electronic access to the full text of The Paris Review.The Paris Review, a magazine...
Why The Sound of Music Was Right (About Content Marketing)
If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...
AI-Enabled Visual Search
Companies are increasingly competing on customer experience. Content discovery and search are important aspects of that experience. Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap...
