OCTOBER 12, 2021
Features in this issue (view online):
- Full Tilt: How to Calculate ROI for Content Entrepreneurs
- Entrepreneur: Emily Shaw, TikTok’s Favorite Architectural Designer
- Stan: Twitch All-Star Nickmercs Makes Millions
How to Calculate ROI for Content Entrepreneurs
It can be hard to find motivation in the business numbers – especially early on when it feels like the needle barely, if ever, moves.
But you do have numbers, and they do have value. Every download of a video or podcast. Every publication of a blog post or newsletter.
Let me introduce your new best friend: return on investment (ROI).
I secured my first paid subscriber ($10 a month) after 73 days operating my podcast. Using that data, I estimated my immediate and year-long ROI assuming the same small growth.
That estimate isn’t a perfect comparison since I use Ko-Fi, not Patreon. Still, I am comfortable estimating my current subscriber is worth at least $120 over the lifetime of their subscription – $10 a month for 12 months.
Now, let’s assume I see the same performance and create the same output for the year (73 days in operation multiplied by 5 = 365 days). My annual calculations would be:
Audience ROI: total revenue divided by total downloads (or views, etc.)
- $10 revenue / 232 downloads = $.04 per download
Content ROI: total revenue divided by total content pieces
- $10 revenue / 8 content pieces = $1.25 per content piece
Time ROI: total revenue divided days in operation
- $10 revenue / 73 days in operation = $0.14 per day
If I keep on the same pace, next July, I will have earned 52 cents per download, $15 for each content piece, and $1.37 for each day of operation.
Of course, I expect my growth will be greater than one new paid subscriber every 73 days. As my podcast library grows, it offers more listeners an opportunity and reason to subscribe – driving up my total revenue.
I use my ROI calculations as a tangible motivation to keep moving forward.
– Ashley Stryker
To see her calculations for her current ROI, get a tracker to help calculate yours, and more, read the full story.
$TILT Coin Referral Contest
Thanks and kudos to all who took place in our $TILT coin referral contest. We love you more than chocolate sprinkles!
Congratulations to our top prize winner, Brian Limoo with over 100 referrals! He will be receiving an additional $200 USD of $TILT coin or the option for a newsletter shout-out, along with his normal referral rewards.
Second place prize goes to Joe Waters. He has scored a bonus $50 USD of $TILT coin.
We appreciate you! Be on the lookout for more opportunities to earn $TILT (and be sure you don’t miss a thing by joining our Tilt Discord server).
content entrepreneur spotlight
TikTok’s Favorite Architectural Designer Found Inspiration in Her Own Upbringing
Entrepreneur: Emily Shaw
Tilt: Frugal, creative interior redesigns
Time to First Dollar: Between 6 months and 1 year
Rev Streams: Brand sponsorships, TikTok creator fund, YouTube AdSense, direct clients
Our Favorite Actionable Advice:
- Narrow your niche: Emily isn’t making videos on TikTok about interior design. She’s focused on DIY projects that can be done on a tight budget.
- Pick the platform you do best: Not a fan of long-form content, Emily centers her work on TikTok, and an audience that prefers short videos.
- Don’t fake it: Resist any temptation to fictionalize for the sake of good content. Be true to your work, and your audience will respond more positively.
– Kelly Wynne
Learn the surprise project that led her to tweak her tilt, how she operates, and more, check out the story.
Know a content creator who’s going full tilt? DM us or reply to this email.
Caught on … Twitter
“The best way to grow your Twitter following is to be consistent. Tweet and connect every day.” – Madalyn Sklar
things to know
we’re a stan for Nick Kolcheff
From an early age, Twitcher Nick Kolcheff has always had a soft spot for gaming. After a helpful tip from a friend, Nick, better known now as Nickmercs, began streaming his gaming sessions. Today, Nick plays Fortnight, Apex, and Call of Duty: Warzone for his 6.2M subscribers. And this April, Nickmercs made $1.7M, coming in first place on a Dot ESports high-earning gamers list.
Why we’re a Stan: Nick realized his passion for gaming could become content that an audience wanted to pay to watch it.
– Shameyka McCalman
the business of content
- If You Could Do Only One Thing (Content Inc. podcast)
- Facebook Conspiracy Theories (This Old Marketing podcast)
- Facebook Influencer Marketing: Your Guide to Leveraging Influencers of the World’s Largest Social Media Network (Neil Schaffer)
- Common Mistakes Every Entrepreneur Makes in Their Business Journey (Startup Nation; h/t investing.io)
the tilt team
Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Kelly Wynne, Shameyka McCalman, and Don Borger.