APRIL 19, 2024

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

5 things to do

OpenAI opened its GPT Store earlier this year. If you haven’t popped in for a visit, you could be missing valuable AI assistance for your content business.

Many creators may have dabbled in the free ChatGPT version or Google’s Gemini. But the wealth of resources – and the opportunity to create your own AI assistant – deserve consideration.

Access to the GPT store comes with the OpenAI Plus subscription ($20 a month). You also would gain access to GPT-4, an upgrade to the free version because, in part, it culls information from the live internet.

To get started, try these five things:

1. Search the possibilities: Hundreds of thousands of custom GPTs are available in the store. Fortunately, it helps users sort through the options by including a search bar as well as categories – DALL-E, writing, productivity, research and analysis, programming, education, and lifestyle.

Think about what tasks you do that you wish you didn’t have to do. What help would you like someone to provide in your business but can’t afford to hire? Then, scroll through the corresponding category or add the task to the search bar and see options turn up.

2. Try Data Analyst: Paul Hobday writes, “If you’re like me, the idea of doing a site audit is like nails on the chalkboard … enter Data Analyst GPT.”

It lets you input all kinds of data and ask questions to get insights. You can also use it to visualize your data, creating charts and graphs from your spreadsheets.

3. Talk to an AI designer: The popular digital design app created the Canva GPT. Paul says it’s one of the most powerful tools for creators. “No, these graphics won’t be works of art. But if I need a blog post header or an Instagram ad, Canva’s GPT is the perfect way to provide brand guidelines, request specific designs, and do the fine-tuning within Canva’s designer,” he says.

4. Seek professional feedback: Though Creative Writing Coach might seem like a GPT for fiction writers, it can also work well for nonfiction writers. Paul explains you paste in some text you’ve written, then use a predesigned prompt (or ask your own) to get insights. It’s a helpful tool for a gut check on your content. Or you can use it when crafting sponsorship proposals, newsletter content, social media posts, and media pitches to ensure you’re communicating what you intended.

5. Create a custom ChatGPT: Fashioning a custom GPT based on your use cases and needs is even more powerful. It requires a bit of time and prompt knowledge – but no coding skills.

One of Paul’s first custom GPTs was a tool to convert text into title case. “We use a specific set of rules (AP style, with exceptions for brand terms and some prepositions), so existing converters can’t exactly meet our needs. My custom GPT is trained on our style guides and the special cases Lulu determined internally. It’s wildly simple compared to some AI models, but this simple tool will save me time and lead to more consistency in every piece of content.”

He explains how you can build your own custom GPT:

On the GPT Store page, select “+Create.” You will see two tabs on the left – create and configure. “Create” lets you write a prompt saying what you want the GPT to do. OpenAI’s learning models will attempt to create something for that purpose.

Use the Configure tab to refine the custom GPT with unique instructions (what it needs to do), capabilities (such as web surfing, using Dall-E for image generation, access the code interpreter), and actions (code unique actions, like exporting a PDF or checking the weather.)

As you add prompts and instructions to your custom GPT, the right-side panel lets you preview your new AI assistant.

Though the custom ChatGPT possibilities are endless, you’ve got to pick at least a few to try. If they don’t work well for you, revise and try again until you get what you need for your content business.

– Ann Gynn

Looking for more ways to use AI in your content business? CEX 2024 has a whole track (and pre-event workshop, too) dedicated to AI. Be sure to join us next month to learn how AI can up your content entrepreneur game. Register now!

Helpful Resources:

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5 things from the tilt

5 things to know

  • Startup Surge: Investments in US creator economy startups nearly doubled in Q1 to $341M. Last year, they dropped over 40% each quarter. [The Information]
    Tilt Take: Investors may have paused a bit last year, but they are still bullish on the creator economy potential.
  • Excuses, excuses: Ofcom’s annual UK survey about podcast use found more than 20% of those who say they don’t listen give these reasons: “I do other activities more,” “I lost interest in the content of the podcasts,” “I don’t have enough time to listen to podcasts,” “I can’t find any podcasts that interest me,” and “I find podcasts are usually too long.” [Adam Bowie]
    Tilt Take: Boil all those reasons to this: “I don’t know of any podcast that provides what I really want to consume.” Is that a promotion or content problem for podcasters?
Tech and Tools
  • Paid value: LinkedIn is experimenting with a premium subscription for company pages. Benefits include AI to write content, new tools to increase follower counts, and other features to raise the company’s profile on the platform. [Tech Crunch]
    Tilt Take: At a proposed $99 a month, the service will need to prove its worth before most invest in the option.
  • Share and share: Flipboard announced a fediverse integration to 400 creators and over 11,000 curated magazines. That means Flipboard users can share and connect about the content on networks like Mastodon and Threads. [Lindsey Gamble]
    Tilt Take: The integration allows one company to connect (and benefit from) other companies’ platforms.
And Finally
  • Punctuated penalty: TikTok updated eligibility for its For You discovery feature. Creators who repeatedly violate For You feed standards could see their accounts ineligible for For You consideration. [TikTok]
    Tilt Take: Seems like a no-brainer cause and effect.

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