JUNE 21, 2022

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

Welcome to Tuesday. Get advice from a creator coin holder on how to do the social token thing better than most. Hear from a content entrepreneur who abandoned optometry. In Things To Know, Facebook’s still jealous of TikTok. And don’t forget this month’s free class on avoiding legal trouble.

full tilt

How To Make a Creator Coin Work

For almost a year, I’ve bought creator coins from tens of creators. I’ve seen some soar and some sink. Here’s what I suggest to build a successful creator coin strategy that’s fruitful for both you and your community.

First, let’s briefly review what a creator coin is. Creators who issue coins are creating their own currency system. The creator coin is a fungible token minted on the blockchain through a platform like Rally or Bitclout. (I acquired my coins from Rally, so my recommendations are based on its platform.)

The best thing to do is to keep growing the value of the coin. Here are the best practices I found.

Don’t start with a coin: Maybe a handful of supporters will be attracted by the novelty and buy your creator coin. But don’t count on them.

You need at least one working audience-acquisition channel, such as a blog, YouTube channel, newsletter, etc. You also need to actively develop a good level of engagement with your followers. Only then are they likely to be interested in acquiring your coin.

Offer perks: Creator Ethan Pierse rewards holders of $ETHAN with perks like access to a community Discord channel and VIP meet-and-greets at his events. Some coin creators fail to offer any bonus or perk to coin holders. Maybe they hope engagement is enough to convert their fans. Usually, they are wrong.

Give your coin holders a gathering place: For creators on Rally, that’s usually a Discord server because the two platforms are integrated. An active community will motivate members to keep holding or even buying new coins.

Share your strategy: Coin holders are your stakeholders. If they know your plans, they feel safer and may be inclined to invest more. Creator Mark Schaefer sends a newsletter every Sunday to holders of his $RISE coin.

Reward referrals: Coins can be an effective incentive to reward your community and attract new members. The Tilt’s referral program rewards new newsletter subscribers with $5 in $TILT coin. If they sign up through a current subscriber’s referral code, the referring subscriber also earns $5 in $TILT coin. But you are not limited to lead acquisition. You can also create a referral program for products and services.

Give holders more coin: When you want to accelerate growth, you can reward coin holders with more coins. Brian Fanzo of $ADHD did this a lot in the beginning. It also helped him quickly recover from some dips in its coin value. Brian continues rewarding holders with more coins today, using a tool like Bonfire to offer air drops of coins to holders of a certain amount.

– Alberto Cabas Vidani

Get more best practices and learn the one creator coin that’s growing in value without any perks.

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content entrepreneur spotlight


Entrepreneur: Simran Kaur

Biz: Girls That Invest

Tilt: Making investing less daunting for women

Primary Channels: Podcast (1M+ downloads), course (3K+ enrollments)

Other Channels: Instagram (155K), TikTok (75K), Twitter (2.5K), private Facebook group (2.7K), Girls That Invest, a book (August 2022)

Time to First Dollar: 1 year

Rev Streams: Sponsorships, speaking engagements, online courses

Our Favorite Actionable Advice:

  • Take one step, then another: Don’t wait to start until your whole business model is ready. Instead, take one action every day to put the business in motion.
  • Commit to a year: Simran created the podcast with her best friend. They each agreed to do it for 12 months to establish the show.
  • Make the ask: An investment firm signed on to sponsor a season of the podcast after Simran reached out to share how her audience was a good fit for them.

– Sarah Lindenfeld Hall

Get the story on this former optometrist turned content entrepreneur.

Know a content creator who’s going full tilt? DM us. Or email [email protected].

quick talk

Caught on … Twitter

“A creator is a better title than an influencer.” – Akash Trivedi

things to know

  • They like you: 58% of consumers in a Meta-commissioned survey say they purchased a product in the last six months recommended by a creator. (tubefilter)
    Tilt Take: The trust and credibility you build with your audience are valuable to others.
  • Not me: The UK TikTok influencers ecommerce program is losing creators. They say they’re tired of the poor pay and the abusive comments in their streams because of limited stock and shipping issues. (tl;drMarketing)
    Tilt Take: Deals like this can sound great at first. Before you sign up, take a beat to consider the challenges that could arise.
  • Brevity works: YouTube’s latest stats show 75% of its monthly audience watch Shorts (1.5B of its 2B total users.) (Social Media Today)
    Tilt Take: That’s a big indicator of how the YouTube audience is evolving their viewing habits.
  • They’re watching you: TikTok is testing allowing creators to see which followers have viewed their videos (and they’ll know you know). (Tech Crunch; h/t Matt Navarra)
    Tilt Take: The more you know about your audience’s habits with your content, the better.
Tech and Tools
  • Intro structure: Write one sentence. Insert line break. Write three sentences. Insert line break. Write one sentence. The format helps readers feel they’re making quick progress. (Growth Currency)
    Tilt Take: Think how the text looks when you write.
  • Not about your friends: Facebook plans to stop prioritizing posts from accounts people follow in favor of related content picks as TikTok does. (The Verge)
    Tilt Take: The move could further hurt creators who have and build followers on the platform.
And Finally
  • You don’t scare me: TikTok is an entertainment platform, not a social network. Competition from Facebook doesn’t worry them, a TikTok executive says. (CNBC)
    Tilt Take: The distinction between entertainment and social network also explains why TikTok is a great marketing channel.
  • Own up: Web3 has massive implications. It “enables a world where people can make a living by producing work that they have direct ownership over without the dependency on centralized third-party organizations.” (Venture Beat)
    Tilt Take: Get ahead of the rest of the world now.

the business of content

the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Alberto Cabas Vidani, Sarah Lindenfeld Hall, and Don Borger.