APRIL 28, 2023

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

5 things to do

As a content creator, your human touch can make all the difference.

As a content entrepreneur, ChatGPT can make a difference in your business.

So how do you use the AI tool to help on the operations side of things? Here are five things you can do, as shared by AskJimmySmith, Niche Pursuits, and Mediavine.

1. Prioritize your to-do list: Input all the things you have to get done, and ChatGPT will recommend the order in which you should accomplish it.

Here’s an example shared by AskJimmySmith:

I need to record a YouTube video, make TikToks, work with my VA, sign a contract, publish a blog post, and do Amazon sourcing. Can you help me prioritize my to-do list for me?

ChatGPT really delivers this reply with not only a ranking but an explanation of its reasoning:

1. Sign the contract – This task is time-sensitive and should be done first to avoid any delays or missed deadlines.

2. Publish the blog post … This will help you stay on track with your content creation schedule.

3. Record the YouTube video … Video is important for building a strong online audience.

4. Do Amazon sourcing … I recommend doing this task when you have the most energy and focus.

5. Make TikToks … TikToks are a great way to engage with your audience, but they are not as time-sensitive as the other tasks.

6. Work with your VA … This task is important … but it can be done any time of day … However, if you have an urgent task, it should be prioritized accordingly.

Look at items two and three – ChatGPT really gets the content business. It recognizes the value of publishing consistently and the importance of the video format with today’s audiences.

2. Get advice on how to achieve your goals: Continuing with AskJimmySmith’s example, the next prompt asked for help in goal-setting around an item on the to-do list.

For the Amazon sourcing, I’d like to find 10 new replenishable products and spend $400. Can you help me set a good goal to make sure I hit that in my schedule?

ChatGPT breaks down the task into five smaller, more manageable goals. Here are the first two:

1. Spend the first 15-20 minutes of your sourcing session doing research to identify potential projects to source. Use resources like Jungle Scout or Keepa …

2. Set a goal to review 20 products during each sourcing session. Spend 5-7 minutes reviewing each product, checking for factors like sales history, customer reviews, and seller competition.

3. Brainstorming business ideas: Many content entrepreneurs don’t work with anyone else. It can be hard to come up with ideas on your own about how to grow the business. That’s why I asked ChatGPT a question on most entrepreneurs’ minds:

How can I make more money in my creator business?

ChatGPT delivered six broad responses but provided some details on execution. Here are the first three:

Diversify your income streams: Consider creating multiple revenue streams by offering different products or services. For example, you can sell merchandise, offer online courses or workshops, or provide consulting services.

Expand your audience: Increasing your reach by expanding your audience can help you earn more money. You can try new marketing strategies or collaborate with other creators in your niche to reach a broader audience.

Offer premium services or products: You can create a premium version of your existing products or services with additional features or benefits. This can help you attract customers who are willing to pay more for a higher level of service or quality.

4. Draft emails: Niche Pursuits’ Ashley Simpson recommends introducing yourself and your role/business in the prompt and being as specific as possible about what you need so the email draft is more likely to suit your needs.

5. Write the content discovery elements: ChatGPT can help write the SEO-focused supporting elements of content assets, from alt-image descriptions to headlines. In this example, Mediavine used this prompt:

Write a 160-character upbeat meta description for an article about a tomato soup recipe.

ChatGPT served up this: Get ready to warm up with a delicious bowl of homemade tomato soup! This recipe is quick, easy, and bursting with flavor. Perfect for any chilly day!

I’m not a fan of exclamation marks, so I would delete those, but other than that, ChatGPT’s reply satisfies the prompt.

How are you using ChatGPT and other AI generative tools? Tag us on Twitter (@TheTiltNews) or email us.

Resources:

ChatGPT
How To Boost Your Productivity With ChatGPT (AskJimmySmith)
9 Ways You Can Use ChatGPT for Productivity and Efficiency Right Now (Niche Pursuits)
5 Ways Bloggers Can Use ChatGPT To Increase Productivity (Mediavine)

To see all of ChatGPT’s replies and more, read the full story.

Interested in AI and ChatGPT? Creator Economy Expo has multiple sessions covering both. Join us next week and use coupon code TILTNEWS200 to save $200 off any in-person pass!

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5 things from the tilt

Microsoft is investigating a privacy flaw in Edge’s Follow Creator feature.
Join 9K+ creators and get weekly updates on paid sponsorships PLUS tips on how to pitch & price your partnerships so you stop leaving thousands on the table. Subscribe to Justin Moore’s Creator Wizard for free today!*
AI in Content: How much is too much? [This Old Marketing podcast]
Now is the perfect time to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today. [Content Inc. podcast]
CEX Speaker Spotlight: Fold Factory’s Trish Witkowski Shares Her 12-Year Content Entrepreneur Journey

*The Tilt receives a small commission if readers (at no additional cost) make a purchase using this link.

5 things to know

Money

Pay me, pay you: Creators must first buy a Twitter Blue subscription for Twitter to allow them to sell subscriptions. (You must also have at least 500 followers and have been active in the past 30 days.) (Nima Owji)
Tilt Take: Remember, the platform is in business to make money. Just make sure you operate your business to make money. If you can’t reap enough revenue to pay for a subscription, it’s not worth it.
Decentralized still here: BackedBy launched a Web3 recurring payment protocol on the Polygon blockchain. It’s designed to cut out the middle person who takes a revenue cut to process payments for creators. (Digital Journal)
Tilt Take: Though conversations around Web3 payments slowed in recent months, the potential remains.

Audiences

Trending source: YouTube introduced a new feature on its blog. It explores trends and insights that might interest creators. Virtual humans and majorette dancing were among the first featured trends. They explain the trend and why it matters. (YouTube; h/t Social Media Today)
Tilt Take: It’s always helpful to have someone else doing research for your business.

Tech and Tools

Hate talk: “We don’t like or condone bigotry in any form.” That’s what Substack’s leaders had to say a week after an interview that included a question about content moderation on its relatively new Substack Notes. (Substack)
Tilt Take: Alternatives to Twitter for in-the-moment conversations should be prepared for all that comes with engaging the public. And unfortunately, moderating content with hate needs to be at the top of the list.

And Finally

News down: The shuttered BuzzFeed News never truly gained brand recognition. Less than 15% of its traffic came directly to it. Instead, 36% came from referrals (links), 31% from organic search, and 17% from social. (A Media Operator)
Tilt Take: Really interesting perspective from A Media Operator. In your own business, look at your direct traffic to see how well your content resonates with your target audience.

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the tilt team

Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

AI Business Partner – April 28, 2023