Interwoven, Inc., a provider of content management for the enterprise, has entered into a definitive agreement to acquire MediaBin, a digital asset management (DAM) company. Building on an existing, partnership with MediaBin, Interwoven extends its offerings by delivering a solution for intelligent management of digital assets. Since announcing the integration of their products in October 2002, Interwoven and MediaBin have won contracts and implemented integrated solutions with more than a dozen customers across a variety of industry segments. MediaBin software enables enterprises to promote their products in multi-channel marketing programs while protecting the integrity of their corporate brand. MediaBin helps companies manage, produce, and deliver volumes of brand assets-product images, marketing collateral, presentations, and video-in a more strategic, controlled, and efficient manner, to better automate marketing processes. The joint solution–an integration between Interwoven TeamSite Content Server software and MediaBin Asset Manager–will combine Interwoven Intelligence Server software for advanced content classification and taxonomy management with MediaBin, to a solution for the intelligent management of rich media assets. This combination of Interwoven and MediaBin’s capabilities will allow organizations to protect their brand by ensuring consistent, accurate, and current content assets to support all enterprise products and services. This new solution will include extensions to print applications, such as Adobe InDesign, and will use Interwoven’s ContentServices standard for Web Service-enabled applications. The Interwoven Digital Brand Management Solution is available from Interwoven immediately and can be purchased for an entry price of $100K. Interwoven will market both the MediaBin DAM line of products and the combined MediaBin and Interwoven solution. MediaBin, Inc. intends to file with the Securities and Exchange Commission a proxy statement and other relevant materials in connection with the merger. Interwoven has also announced the formation of a new MediaBin User Group and is looking for charter members to start chapters in major cities the U.S., beginning with Chicago and New York.

(, (