YouTuber Rosanna Pansino serves viewers mouth-watering desserts with a side of refreshingly cheeky jokes on her sought-after, self-titled YouTube channel. “Ro,” as she’s referred to online, shows her now 13M subscribers fun takes on Spongebob pastries and cakes moonlighting as pizzas in her Nerdy Nummies – a collective of videos featuring “geeky recipes.” They are among the most viewed on the platform.YouTuber Rosanna Pansino turns geeky recipes known as Nerdy Nummies into her main content tilt. #ContentEntrepeneur #CreatorEconomy Click To Tweet
In an interview with CNBC, Ro makes it clear baking, not money, wasn’t her motivation to create the YouTube channel. “I was making videos for over a year and a half before I found out it was even possible to make a career out of making content online,” she says.
Her love of all things baked goods helps her bring in millions. A 2016 Forbes article reported she brought in $6M, making her that year’s fifth highest-paid YouTuber.
Why we’re a Stan: The Nerdy Nummies videos of YouTuber Rosanna Pansino are brilliant and have a really fun content tilt – baking quirky desserts for others.