Ben Chon left his highly lucrative and fast-paced investment banking analyst position at JPMorgan in San Francisco to become a caretaker for a family member in Korea. Now, he makes a living on his YouTube channel, Rareliquid, a YouTube-based content business. He teaches viewers what he knows best: how to find and thrive in a finance career, tech, and cryptocurrencies. 

Content creator Ben Chon created the successful @RareLiquid on YouTube after quitting his lucrative job at JPMorgan to care for a family member in Korea. #Stan #ContentEntrepreneur #CreatorEconomy Click To Tweet

Though his 44K subscribers took a liking to his online content, Ben’s career endeavors supersede the platform, “I’m not actually viewing Rareliquid as a YouTube channel,” he tells Insider. “I have a lot of ideas for the different revenue streams and mini businesses within the whole business.” 

His efforts to expand his revenue streams paid off in July when Ben earned $19K. His primary sources included advertisers, brand sponsorships, course offerings, and resume advice. 

Why we’re a Stan: Ben’s content tilt is a subject he loves and knows well. He also recognizes a single revenue stream (i.e., advertising on YouTube) wasn’t the way to build a YouTube-based content business.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.