The mom of three curated her feed with baby clothes, hair-care tips, and, most importantly, parenting advice. In 2016, Tina had an aha moment after she earned $1K in brand collaborations. Subsequently, as she had her third child, her followers grew from 2K to 10K.
Tina quickly developed a devoted fan base looking to her for product recommendations and candid depictions of parenthood. Last year, she quit her job as an insurance adjuster to become a mom influencer consultant and develop brand partnerships. This career change earned her an outstanding $300K, according to CNBC. To date, Tina has 71.3K Instagram followers and a thriving coaching business.@herlifesparkles is proof that #microinfluencers can build a successful content brand. Last year, she earned $300K. #contententrepreneur Click To Tweet
Why we’re a Stan: Tina’s proof that you don’t need a big, big following to grow a content brand. With under 100K followers, she’s a successful microinfluencer. Unlike influencers with huge followings, Tina caters to a more niche audience and often can deliver higher engagement rates.