In today’s global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. “In an increasingly digital world, organizations that can leverage language to better improve customer...

Technology, a growing demand for content across global geographies, and a trend toward voice and video are all having an impact on the translation and globalization space. Demand for translation services is growing and shifting, says Michael Stevens, growth director...

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network....

Cassey Ho is not your average digital publisher. She started out as a Pilates instructor, who used the web as a way to engage with her students by posting workout videos on YouTube. Eventually she started blogging as well, and she developed a following. FITNESS...

Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network’s “The State of Online Video 2017”...

In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful...

Despite the significant uptick in consumer use of mobile technology, there’s still a big gap between those marketers who have effectively embraced mobile to provide an engaging user experience and those who have a long way to go. While experts have been...

Omnichannel content—if you can accurately define it, you’re probably a step ahead of the next guy. Even the experts, such as Apoorv Durga, founder of AltView Advisory, say omnichannel is “tough to define directly.” If you ask Wikipedia, that...

What keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement? Which calls to action do the best job...

In an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital marketers have to ask themselves a logical...

As consumers, we have been trained to have high expectations. Netflix and Spotify have instilled an on-demand mindset, and we’ve become accustomed to getting what we want immediately. Meanwhile, companies like Amazon are continuously driving consumer...

The following is the first in a series of eight articles on Marketing to Millennials (aka, Digital Natives), and is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done....

 The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they’ve also increased in accessibility with the advent of the cloud. But the core promise...

There may be no tool more important to the daily life of web users, but more overlooked, than the WCM system. Ask the average web surfer what powers the content he or she consumes, and he or she would likely just look at you dumbfounded. But businesses and publishers...