Dark Marketing: An Outgrowth of Personalized Digital Experiences
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming...
Memphis Police Department: A Case of Serving and Protecting with IBM
The SolutionSPSS is a comprehensive mathematical and statistical package that was originally developed at University of Chicago in 1968. Acquired by IBM in 2009, the package comprises several individual products and solutions, including IBM SPSS Data Collection, IBM...
How to Create a Content Strategy
Step 4: Who are our competitors and how do we compare to them (positioning)?The personal coaching industry is extremely competitive. There are not very high barriers to entry here, and while many coaches operate as single-person entities, others may be part of large...
Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
AN ‘OUTSIDE-IN' APPROACHThat outside-in approach is how Tahzoo views omnichannel marketing, says Misia Tramp, EVP of insights and innovations for Tahzoo, a digital customer experience firm. The concept, she says, is really about "understanding how to eliminate...
The State of Data Management 2019
The digital environment we live in lends itself to the proliferation of data; most of the time, that’s a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how...
What’s a CMS Lite?
What are we to think when so many products are being marketed these days as a CMS? For starters, content management seems to have won the day over many management software paradigms in the last decade or so. Companies that once did document management, knowledge...
Taxonomy’s Role in Content Management
"A taxonomy does not require technology at all," notes Daniel Rasmus, vice president and research leader at Giga Information Group. "A taxonomy is simply a way of classifying things."Still, there is a rapidly growing list of vendors offering taxonomy software and...
Nearly 60% of Millennials Have Used Chatbots
Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer...
Q&A: Common WCM Problems–Consequences and Solutions
“Content drives the digital experience,” says Peggy Chen, CMO of SDL. With digital experience at the heart of your relationship with customers, it’s more important to make sure your web content management system—the platform at the heart of...
What Marketers Can Learn from Google’s Arts & Culture App
Google’s Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture.Marketers can...
Listening vs. Hearing: A Lesson for Marketers From a Neuroscientist
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe...
Documents are Dangerous: Why Enterprises Need Effective Document Governance
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyber attacks is the top priority for many companies’ data security initiatives. Other extra layers of...
Atypon Acquires Authorea and Manuscripts, Signals its Plans for Open Science
Atypon has announced its acquisition of two authoring platforms – Authorea and Manuscripts – enabling the company to provide free HTML-first authoring and collaboration tools for researchers. Already used by over 200,000 researchers across the globe, these...
Verizon Media Brings Advanced Native Capabilities to Moments Format; Launches Verizon Ads SDK, Integrating with IAB Tech Lab Open Measurement
Native advertising made up nearly 60% of all digital display spending last year, a 10% increase over 2017. Today, we’re more bullish than ever. Verizon Media closed 2018 with double-digit growth in native advertising year-over-year. In addition...
The State of Digital Asset Management 2019
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was...
Why Predictive Analytics and Microtargeting is a Game-Changer for Marketers
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...
The State of Big Data
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...
How to Write Strategic Content Statements
An important truth about doing content marketing well that I’ve come to appreciate over the years is that “if it ain’t written down, it ain’t happenin’.”And this isn’t about my own subjective...
The State of Social Media 2015
When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.If you need further evidence of social...
Best of Breed or a Suite Solution?
No discussion on content management product selection is complete before the topic of "suites" versus "best of breed" comes up. Almost everyone wants to know which route they should take. Unfortunately, it is seldom as simple as choosing one route over the other. It's...
