What Marketers Can Learn from Google’s Arts & Culture App
Google’s Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture.Marketers can...
Listening vs. Hearing: A Lesson for Marketers From a Neuroscientist
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe...
Documents are Dangerous: Why Enterprises Need Effective Document Governance
Companies invest significant resources in externally-facing cybersecurity measures. With the focus on securing network perimeters, preventing malicious cyber attacks is the top priority for many companies’ data security initiatives. Other extra layers of...
Atypon Acquires Authorea and Manuscripts, Signals its Plans for Open Science
Atypon has announced its acquisition of two authoring platforms – Authorea and Manuscripts – enabling the company to provide free HTML-first authoring and collaboration tools for researchers. Already used by over 200,000 researchers across the globe, these...
Verizon Media Brings Advanced Native Capabilities to Moments Format; Launches Verizon Ads SDK, Integrating with IAB Tech Lab Open Measurement
Native advertising made up nearly 60% of all digital display spending last year, a 10% increase over 2017. Today, we’re more bullish than ever. Verizon Media closed 2018 with double-digit growth in native advertising year-over-year. In addition...
Why Predictive Analytics and Microtargeting is a Game-Changer for Marketers
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the...
The State of Digital Asset Management 2019
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was...
The State of Big Data
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data...
How to Write Strategic Content Statements
An important truth about doing content marketing well that I’ve come to appreciate over the years is that “if it ain’t written down, it ain’t happenin’.”And this isn’t about my own subjective...
Best of Breed or a Suite Solution?
No discussion on content management product selection is complete before the topic of "suites" versus "best of breed" comes up. Almost everyone wants to know which route they should take. Unfortunately, it is seldom as simple as choosing one route over the other. It's...
The State of Social Media 2015
When you were a youngster and wanted to meet new people and make friends, you had to travel to an event such as an ice cream social. Today, connecting with friends can be accomplished instantly via a few clicks a la social media.If you need further evidence of social...
The State of Social Media 2018
What makes the world go round today? Some say money. Others say love. But many would point to social media. And who would argue, considering that we increasingly rely on social media platforms to communicate, share content, get news and information, watch video, make...
LiveNote Releases LiveNote Stream
LiveNote, Inc. unveiled its new technology for streaming live deposition media to any remote participant with a broadband Internet connection. LiveNote Stream is an application for broadcasting video, voice, transcript text, and instant messages among legal teams....
The State of Marketing Automation 2019
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that...
Digital Magazines: In Search of a Problem
I admit that I have been a longtime skeptical observer of the digital magazine format, although 6 or 7 years after its introduction the platform is getting some traction with readers and publishers. Generally designed as facsimiles of printed periodicals, the digi-mag...
The State of Big Data 2018
Big Data, that corpus of global digital information characterized by velocity, variety, and volume—with contributions from just about every being and machine on the planet—has achieved such a scope and speed of growth that any attempt to quantify it is...
The State of Translation and Localization 2019
In today’s global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. “In an increasingly digital world, organizations that can leverage language to better improve customer...
The Rise of Video Marketing and How it Affects Your Business
It’s no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as...
The State of Translation and Globalization 2018
Technology, a growing demand for content across global geographies, and a trend toward voice and video are all having an impact on the translation and globalization space. Demand for translation services is growing and shifting, says Michael Stevens, growth director...
The State of Online Video 2019
Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network....
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