Micro-Experiences: New Opportunities in Multichannel Marketing
In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple...
4 Factors to Consider Before Creating Content
Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video?Marketing is ultimately about making people aware of a product or service. Content is a function of...
Is Agile Web Development All It’s Cracked Up to Be?
In the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow, sequential, and tedious, requiring every step of...
Diversification: The Key to a Thriving Media Empire
Here at EContent, we recently had the misfortune of reporting on a competitor's demise. In March, Gigaom posted an announcement on its site telling readers that it was closing up shop because it was unable to pay its creditors. This came as a big surprise to those of...
A New Holy Grail: How to Use Intent Data in B2B Marketing
In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes,...
5 Digital Marketing Tips for Your Online Event
With the dawn of technology comes the ability to meet as a group without physically being in the room. Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new.For that reason, marketing can be...
An Interview with Dylan MacNamara, Senior Deputy Editor, Bleacher Report, Inc.
Name With The Face: Dylan MacNamaraJob Title: Senior Deputy EditorOrganization: Bleacher Report, Inc.URL: bleacherreport.comJob FunctionWith a job description that most sports fans would salivate over, Dylan MacNamara, senior deputy editor at digital sports media...
The More Journalism Changes, the More It Stays the Same
As I write this, we are 4 weeks into the new presidency. It’s fair to say the press has played a central role in the early days of this administration. We have seen that even while journalists’ jobs are shifting—thanks to new technologies and...
Why Data Is the New Oil
Tech brands dominate the list of most valuable companies, and a huge part of this is the value of data. So it’s no surprise that there is nothing hotter in the mobile world right now than data. One of the reasons for this is the software and hardware of mobile have...
App Acquisition and Retention Lessons From the Pros
As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I’m encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for...
Content Quality in Devolved Authoring Environments
In the beginning, there was the word. It wasn’t content managed. There was no HTML. There were no templates, no workflows, and no CMSs. Things were easy. But then there was a paragraph, a heading; there were links, images, and interactive content. Before long,...
Hummingbird Releases LegalKEY Conflicts Management Version 4.0; Hummingbird Connectivity 2006 to Support x64 Architecture
Hummingbird Ltd., a provider of integrated enterprise content management (ECM) solutions, has announced the release of LegalKEY Conflicts Management Version 4.0, a component of LegalKEY Practice Support Solutions. Hummingbird has also announced that Hummingbird...
Building a DAM to Last: Archiving Digital Assets
Companies Featured in This ArticleEMC Corporation www.emc.com Interwoven, Inc. www.interwoven.com Isilon Systems www.isilon.com NXN Software www.nxn-software.com thePlatform www.theplatform.comSidebar: A Different Take on Disk StorageIsilon Systems Inc., a startup...
Content Management Case Studies
CM Brings Order to Book ProductionProgressive Information Technologies www.pit-magnus.com Case: McGraw-Hill Current Medical Diagnosis and Treatment Reference www.mcgraw-hill.com/medical/lange/cmdt/ Product: Vasont ASP Platform: Browser-based Price: 5 users cost...
What Does Lean Six Sigma Have to Offer to Globalize and Localize Content?
Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception. I've undergone the...
It’s Time to Start Sleeping With Your Customers
Gasp. Your new columnist comes out of the gate writing as frisky as all get-out. Bear with me. We'll keep our hands to ourselves. I simply want us all to commune on the idea behind The Touch Factor. When we write copy or create content of any kind with the intention...
SunGard Workflow Solutions Acquires Recognition Research, Incorporated
SunGard Workflow Solutions, an operating unit of SunGard, has acquired Recognition Research, Incorporated. Headquartered in Blacksburg, Virginia, Recognition Research, Incorporated (RRI) specializes in forms processing and automated data capture. RRI is a provider of...
GDPR Implications for Speech Technology
Both providers and users of speech technology have good reason to read the fine print and understand the implications of the European Union’s General Data Protection Regulation (GDPR,) which takes effect on May 25, 2018. Since GDPR requires opt-in customer...
Advice for Surviving the ‘Cookie Apocalypse’
With the one year anniversary of GDPR fast approaching, Google and Facebook have taken the opportunity to stun marketers with big announcements concerning privacy. Google is cracking down on third-party cookies and Facebook is letting users clear their histories,...
A Guide to Multiplatform Publishing: Getting Your Content on Every Device
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by...
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