A Short History of Mergers and Acquisitions in the WCM Space
Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day...
Transforming Cost Management into Cost Leadership in Digital Globalization
For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. There are two sensible cost management guidelines in global business:Money should be invested in an agile way,...
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19
BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers...
Online Reputation Management: What Senior Marketers Need to Know
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...
How to Write a Business Case for a WCM System
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...
Q&A: Book Publishers Embrace Voice Technology and the Future
As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World...
The Storytelling Industrial Complex
A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are...
Middle East Broadcasting Center (MBC): A Case of the Content Management Blues
The OutcomeIn September, MBC started the gradual move to Magnolia's CMS through content migration. The project is still in the implementation phase, but MBC has plans to re-launch MBC.net in December 2011 with the new platform. "We are currently in the third of four...
Publishing Equations? Do the Math(ML)
If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...
A Guide to A/B Testing Tools
In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly...
Eye On With John Snyder, co-founder and CEO of Grapeshot
John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....
4 Reasons to Invest in Time-Sensitive Content
In the digital era, information bombards internet users from all sides. People have an unlimited amount of choice when it comes to content, so they become picky about what they consume. As a result, content marketing is evolving. Marketers have to look for new ways to...
Visit Indy’s Marketing Team Puts Visitors in the Driver’s Seat
Indianapolis is home to the largest single-day sporting event in the world, the Indy 500, and the world’s largest children’s museum. While Indianapolis has enough great sports, food, shopping and culture to keep any tourist on their toes, a few years back,...
Digital Books and Libraries: The Great Debate
When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...
The Art of the Creative Brief for In-House Content Studios
As brands build out bigger and better content marketing strategies, one thing that will need to scale with those strategies is the in-house content function—the creative talent, manpower, operating structure and strategic vision to power a thriving in-house...
AI and the Connected World: How Linguistic AI Solves Translation for Global Brands
Every good “lost in translation” story starts with a bad, rather inaccurate, pronunciation, interpretation, or understanding of the language. For many of us, this experience is personal. Whether it’s traveling or moving to a new country for work or...
Why Campaign-Led Brands Need an Always-On Content Marketing Strategy
The campaign will always be a major part of a company's strategy in both B2B and B2C marketing. With a history of being short-term, one-way push marketing initiatives, campaigns can be very effective in driving sales and are easily measured for ROI. Campaigns also...
Lionbridge Completes Acquisition of Bowne Global Solutions
Lionbridge Technologies, Inc., a provider of globalization and offshoring services, has announced the completion of its acquisition of Bowne Global Solutions, a division of Bowne & Co., Inc. Both Lionbridge and Bowne Global Solutions provide globalization services...
Content Marketing Best Practices From Online Influencers
As of July 1, Jeff Haden's June 8, 2015, LinkedIn post, "7 Things Employees Wish They Could Tell Their Bosses," had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other...
Data Is Useless Without Meaning: The Importance of Insight
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the...
