One thing the internet made easy was worldwide distribution. Newspapers and other publications were no longer encumbered by the usual limitations of running a print business. They were also no longer limited by a print production schedule, which required simultaneous...

Computer applications are increasingly coming with an “AI inside” label. Machine learning is at the heart of software that businesses and governments are relying on to make a wide range of decisions. But AI systems are not infallible. Sometimes, errors can...

I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled...

If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as...

Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it’s why many companies spend 25% or more of...

I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high...

Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs.If someone has discovered you and become interested...