Localizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
Why Marketing Teams Are a Cyber-Target
When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...
CyberAlert Launches BlogSquirrel Blog Monitoring Service
CyberAlert, Inc., a media monitoring company, has announced the launch of BlogSquirrel, a service that is designed to enable businesses to efficiently monitor the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily...
AI: The Good News and the Fake News
A previous installment of this column asked, “Can Machine Learning Help Fight Fake News?” The 2017 column examined why automated fact-checking is such a complex problem. In the interim, the malaise of misinformation has multiplied. But recent advances in...
DoubleVerify Acquires Ad-Juster
DoubleVerify ("DV"), an independent platform for digital media measurement and analytics, announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights...
Yellowfin 9 Delivers New End User Experiences
Yellowfin, an analytics vendor, announced the release of Yellowfin 9 which introduces an incredibly flexible action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience. This ground-breaking...
The Best Strategies to Monetize Your Short-Form Video
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...
How Technology, 5G, Familiarity, and Community Shape Mobile Content
The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens approaching “phono...
How to Be a Credible, Immersive, and Expert Content Provider
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...
KeepMedia.com: What We Learned at the Crash
It all sounds so familiar. If online users won't buy content in the usual offline model of subscribing to individual titles, let's try aggregating a number of top offline brands like Esquire, Family Circle, Variety, Forbes, and sell 'em all for one low monthly price....
Building Trust through Real-world Proof and a Powerful Customer Advocacy Program
We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers’ hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain...
Smart is Sexy: Will New Ad Campaign Hit Its Target?
The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored...
iManage Announces Integrated Support for Adobe Acrobat
iManage, Inc., a provider of collaborative content management software for enterprises, has announced fully integrated support for Adobe Acrobat within the iManage WorkSite suite. The new functionality allows users to open and save PDF documents directly to an iManage...
Video Popularity Still on the Rise: Opportunities for Publishers
Digital advertising has become a mainstay among marketers over the past several years, as the popularity of smartphones has achieved critical mass and consumers are increasingly tethered to their devices. But static content isn’t enough to capture attention or...
Old Rules Still Apply to New Journalists
There is little doubt that we are living in a new age of journalism. The internet has clearly put pressure on traditional publications. Stories are published faster. There is less fact-checking and editorial oversight. Virtually anyone with even a hint of technical...
YouTube’s Legal Issues Grow
Copyright lawsuits have become commonplace for YouTube. People post videos without the right to do so, leaving YouTube to clean up the mess before the video-sharing site finds itself embroiled in yet another, much larger, legal mess. Some, like Brian Banner, a...
With Great Power Comes Great Responsibility (on Social Media)
I find myself volunteering a lot lately. For many years, I walked dogs and cleaned litter boxes at shelters. Last year, I tutored a few kids at a school focused on getting middle school boys from communities where the schools are struggling into private high schools....
An Interview with Kevin Indig, SEO Consultant, Searchmetrics
Name With the Face: Kevin IndigJob Title: SEO ConsultantOrganization: SearchmetricsURL: searchmetrics.comJob FunctionSearchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients...
When Is It Time for a Translation Management System?
For global organizations, aiming to connect with international audiences, it's critical to communicate with them in their native language, making translation services a necessary expense. However, translating content isn't as simple as swapping words from one language...
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