Professional vs. Amateur Media
The smell of burnt rubber and champagne fills the air. A flash of fireworks invades my eyes and my ears are still ringing from the roar of engines now silenced. With confetti raining down around us, a hundred lenses all turn in unison to capture one man standing on a...
Top 25 Artificial Intelligence Use Cases for Content Management
Content management is a broad discipline. I find it useful to distinguish between content that helps enhance the customer experience or content critical to a business process. Roughly, whether the content is external facing or internally oriented. In practice, web...
Content Localization?
Don’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign website that was simply translated? More...
Millennial Marketing: How to Reach These Powerful Consumers
Millennials (ages 21 to 35) are becoming the world’s most powerful consumers. They are expected to surpass Baby Boomers in population, and according to a UBS Group study, Millennials will hold a collective annual buying power of $24 trillion by 2020. All of this is to...
Social Media for the Masses and Publishers
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social media technology than a deeper...
Content Licensing 101 for Publishers
You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin. Rich Kreisman is a principal partner of...
What is Content Commerce?
When it comes to the digital landscape, producing fresh content is great, but monetizing content is even better (as all content entrepreneurs know). At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form...
The State of Social Media
The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. The role of social media continues to evolve with just...
Compare and Contrast CMS
In a classic high school essay, you are asked to find the similarities and differences between two things. In your current job, you may be asked to compare and contrast content management systems, probably the one you are using now and the new one being promoted by...
5 Reasons to Work with a Content Marketing Coach
There are a number of questions and requests, ranging from a major Washington DC-based nonprofit to a nationwide insurance company, as well as a number of small businesses, asking for content marketing advice and what we think is best described as Content Marketing...
Turn Netflix’s Brilliant Content Strategy into More Effective Video
It’s no secret that video content is important—having a video strategy is a requirement for every marketer nowadays. The proof is in the numbers. Cisco claims that by 2020 online videos will comprise over 80% of consumer Internet traffic, and HubSpot maintains that...
Social Media: Journalism’s Friend or Foe?
Making Connections Without a doubt, the biggest benefit of social media to journalists is vastly simplifying the ability to identify and make connections with sources. In a sense, social media has made the world smaller-even top celebrities seem more approachable....
Surfline and Sean Collins: A Digital Media Success Story
It's true in any industry: you never know where the next success story is going to come from. That's especially true in the world of digital publishing, where anyone with a passion and a little bit of know-how can start a site or community for like-minded people...
Putting Cultural Intelligence (Back) in AI
How can you best connect and engage with human beings? The answer is simple. Keep individual aspirations and personal values at the center of innovation and interaction. It is the hardest part of many technical, operational, and commercial processes supporting product...
Creating Customer Value through Content
Imagine you asked a group of business owners what "value" was, what do you feel the most popular answer would be? "Our products" would likely be the first thing that came to mind. In some respects this is true, but it can be a limiting lens to approach customers with....
Dos and Don’ts for Using Google Trends in Content Marketing
According to Google Trends, "Election Results", "Coronavirus", and "Kobe Bryant" were the world’s most-searched terms in 2020. Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every...
How to Deal with Social Media Pain Points for Small Business
A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50%...
Get Creative With Content Monetization
In many ways, Pinterest is the little social media site that could. In 2016, the company reported it had 150 million monthly active users—the vast majority of whom are female. Compare that to Facebook, which reported 1.79 billion monthly active users in 2016. Despite...
FanHero Connects Fans with Celebrities
FanHero, a U.S.-based mobile monetization, and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white-label app that is fully supported by a personalized growth team, FanHero says it gives celebrities full...
Developing a Cohesive Content Marketing Strategy
Annually, or even semi-annually, one expert or another will come out with an article telling us all that content marketing is dead, inbound marketing does not matter, and content is no longer king. This could not be further from the truth. Content is what ranks most...
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