People in service-based businesses have always struggled with using Instagram to advance their enterprises. It is frustrating to see a platform with incredible potential but have no idea how to use it to your advantage. These entrepreneurs struggle to find the right...

Gone are the days of “Dear Sir/Madam.”  Today, marketing and customer service emails are addressed by name. Website algorithms suggest items you might be interested in based on your browsing and purchase history (“If you liked this, you might also like…”)....

"Post it, host it, and they will come" is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it comes to content consumption, conventional websites are...

The growth of online content delivery isn’t slowing down. In fact, internet traffic is projected to nearly triple in the next five years, with mobile growing twice as fast as the fixed internet. At the same time, expectations for quality are higher than ever, with a...

One of the internet's founding objectives was to create a network of users who could share information on a variety of topics. As the internet matured, smaller groups of people emerged who required more specialized information, forming communities that began to rely...

Don’t make the mistake of assuming that your well-crafted content for a North American audience can be sent out in its current form to an audience anywhere in the world. Have you ever had the experience of reading a foreign website that was simply translated? More...