Jellysmack isn’t having its best days. The creator economy industry company started by helping YouTubers recirculate their videos on other platforms and taking a cut of ad earnings. However, its race to scale has been hurt by platform changes at Facebook, digital-video ad rate declines, and an industry shift to short-form videos. [Business Insider]



Tilt Take: As the writers of this piece say, “It showed that building a long-term business on the backs of platforms like Facebook and YouTube could be volatile.”