October is the beginning of the end for enhanced cost-per-click for new Google Ads search and display campaigns. It will end for all existing campaigns by March. Google says its machine-learning options, including maximize conversions and maximize conversion value, are better tools for automating and improving performance. [Search Engine Land]
Tilt Take: If you set conversion goals, change them to maximum conversions or conversion value. If not, set the goal to maximum clicks, and you’ll have to do nothing when enhanced CPC ends in March.
