The creator economy is a relatively new force in politics and campaigns. Livestreams are the new place to rally. Groups supporting their favorite candidates are coalescing online. Creators are sharing their political views because their younger audiences want to know their favorite creators’ perspectives align with theirs. [Adweek]
Tilt Take: Expect more content businesses with politics as their content tilt. The trick will be how to build a sustaining model that doesn’t rely on presidential election years.
