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Madcap Software Introduces Industry-First Authoring for Chatbots and AI with Newest Releases of Madcap Central and Madcap Flare
MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that the MadCap Flare 2019 and MadCap Central April 2019 Release are now available. Together, the latest versions provide more...
Content Marketing Metrics that Matter
Technology Is Your FriendThe bad news is that it can be downright difficult to get from A to B: that is, deciding on the most impactful metrics and developing processes and strategies to track them. The good news is that plenty of worthwhile technology exists to get...
B2B Gets Social Media
Deep Customer EngagementSocial networks may make internal information more accessible, but social media tools such as blogs, forums, and wikis can do something even more powerful for B2B companies: enhance credibility and improve responsiveness. "‘Interrup-tion...