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How to Achieve Personalization on a Global Scale
As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state,...
The Misconception About Attention Spans, and What It Means For Marketers
If you work in marketing or advertising, you've likely read dozens of articles about how no one pays attention to anything for very long.This isn't necessarily a new phenomenon. Older generations have consistently been concerned with the inability of younger...