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6 Unforgettable Mistakes in Content Distribution

Content distribution is a crucial step in any marketing strategy. Content marketing can be highly effective; however, without clear goals, quality content, and a distribution plan, you are investing in the activity with a very low payoff.According to a report...

Data Gran Releases AdOptimizer, Artificial Intelligence Tool for Facebook and Instagram Advertising Campaigns

Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by...

Six in 10 Google Search Results Lead Online Shoppers to Fake Goods

Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...