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Offerpop Becomes Wyng
When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop...
How Google Is Addressing Fake News
Google has acknowledged that "fake news" is a persistent and challenging problem in the tech industry--one that has the potential to impact society at large. Because Google wants to present itself as a trusted source of information, it has a vested interest in keeping...
Maestro CMS Offers CM Integrated with WebTrends Web Analytics
Maestro CMS, a provider of content and communication management delivered as a Web service, has announced that it intends to provide businesses with an end-to-end solution for content and communication management and Web analytics. Maestro CMS customers will...