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Q&A: How Podcast Advertising is Changing
The popularity of podcasts is soaring with more than 700 million active podcasts available in 2019 (though some would argue they're in need of makeover). But whether you’re into true crime, comedy, or culture podcasts you probably hear the same ads over and over...
Marketing Malpractice: What You Need to Know
In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this...
Capitalizing on Seasonal Content Strategies that Will Drive Brand Awareness
Pumpkin spice has hit the market—and love it or not, we can all agree that it is creating a marketing buzz. A Nielsen study found that one in three people picked up a pumpkin-flavored product between the fall season and Christmas—that includes everything...