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Putting Cultural Intelligence (Back) in AI
How can you best connect and engage with human beings? The answer is simple. Keep individual aspirations and personal values at the center of innovation and interaction. It is the hardest part of many technical, operational, and commercial processes supporting product...
Creating Customer Value through Content
Imagine you asked a group of business owners what "value" was, what do you feel the most popular answer would be? "Our products" would likely be the first thing that came to mind. In some respects this is true, but it can be a limiting lens to approach customers with....
Dos and Don’ts for Using Google Trends in Content Marketing
According to Google Trends, "Election Results", "Coronavirus", and "Kobe Bryant" were the world’s most-searched terms in 2020. Google Trends, which provides up-to-the-minute data on popular search terms. Given the trillions of searches performed through Google every...