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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Copyright issues on her viral YouTube videos led Just Sharon to shift her content tilt, which still appeals to hundreds of thousands.

Yolanda Gampp transforms cake-building into a step-by-step lesson for her millions of YouTube subscribers.

Content creators can be overwhelmed by the business side of brand partnerships. Talent managers may be the help. Here’s how to tell.