Causal IQ, a programmatic solutions provider, debuts as its own entity as it continues to empower brands and marketers to harness the value of programmatic advertising from a consumer-centric approach. Causal IQ is born from GlobalWide Media’s decade of growth and success in the programmatic space. Causal IQ says it is one of the few programmatic solutions providers to place emphasis on the importance of technology layered with human expertise.
In the age of algorithms and automation, Causal IQ offers a fresh take on the role of a programmatic solutions provider, with its on-demand experts that understand their brand’s customers and work hand-in-hand with marketers as an extension of their team. Causal IQ also provides the necessary data for informed decision-making and the expertise to execute on strategy.