In the hopes of others following in his footsteps, YouTuber Roberto Blake teaches the ins and outs of being a high-earning content creator to his 537K followers, including tips on creating a media kit for sponsorships. He uses the skills gained as a photographer and in his past career as a graphic designer to create engaging content. A former freelancer, Robert has grown his revenue from $30K to $300K in 10 years. 

In an interview with Insider, Roberto shares his media kit, a detailed description of his brand, audience, and pricing that he sends to prospective brand sponsors. “It puts your content, demographic, and data in context, and shows a brand why you are a good spokesperson for their product,” he says. “It also lets you give them enough information to decide how to best utilize you as an influencer.”

An 11-page media kit helps #YouTuber @RobertoBlake attract sponsorships such as $2K for exclusive mention and $5K for integration video. #Stan #ContentEntrepreneur Share on X

His 11-page media kit for sponsorships shows he charges $2K for exclusive YouTube video mention and $5K for a YouTube integration video. 

Why we’re a Stan: Roberto has grown his content business by treating it like a business. A well-detailed media kit for sponsorships communicates to potential sponsors he knows and can deliver what they want.

About the author

Shameyka McCalman is a wordsmith whose work often centers around fashion, art, and other creatives of color. She earned her communications degree from the University of Massachusetts Boston and enjoys sifting through clothes in local vintage shops, frequenting nearby plays, and gazing at exhibitions on view in museums.