Starbucks is on a roll. The company that provides you with delicious (if pricey) coffee, as well as free Wi-Fi, is trying to provide you with something else — a personal relationship. So far, the company seems to be...
Read MoreName With the Face: Taylor HowardJob Title: Lead Content Strategist of International User Experience and DesignOrganization: Alibaba GroupURL: alibabagroup.com/en/global/homeJob FunctionIn her role as lead content...
Read MoreRegardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global...
Read MoreUnderstanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that’s necessary to adapt content originally written for a U.S. audience. “A lot of people say, ‘Oh,...
Read MoreLos Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company – which bills itself as the world’s largest network of owned and...
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