GetResponse, the global innovator in digital and email marketing, in partnership with global research firm Demand Metric, announced the results of the “2019 Funnel Friction Benchmark Study.” The study, conducted from...
Read MoreContent That Can Also Breed DiscontentHowever, UVC is not without its flaws, and the practice has its share of detractors. Notable disadvantages include possible public mistrust from lack of sponsorship transparency and failure...
Read MoreThomson Learning has announced that it will change its name to Cengage Learning. The company, recently acquired by Apax Partners and OMERS Capital Partners, says the new name is based on being at the “center of...
Read MoreAI leadership in Europe is lagging behind the U.S. and China, according to a 2018 report from the European Commission. So at the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced...
Read MoreProgrammatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the...
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