For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by...

Company: MezzettaIf you love olives, pickled peppers, pasta sauce, or any number of other delicious food items, there’s a good chance a Mezzetta product is in your pantry. This family-owned business has been around since 1935. Based out of Napa Valley in...

THE BUSINESS OF STARTUPSIf you're eager to incorporate your dream of becoming a digital content mover and shaker, the first step is to move quickly, says Mody. "Start your company as soon as you've validated your idea, because every day that goes by is a day that's...

Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push"...

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn’t been true for more traditional media. However, the...

There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of...

SEO has grown to encompass much more than its original acronym, and the SERP isn’t limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO’s advancements, we can hardly predict what will happen next—but these...

Building a Subscriber BaseOn top of that, brands and individuals need to focus on attracting subscribers and proving the value of their video subscription offering, as the market for subscription models only continues to become more crowded. "The problem with...

In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions...

Name With the Face: Durant GipsonJob Title: Data AnalystOrganization: AddThisURL: addthis.comJob FunctionDurant Gipson is a data analyst at AddThis, a media web-tracking technology company that provides a social bookmarking service. Most of his...

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. To achieve these goals content providers, publishers, and organizations must establish content...

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app...

Getting It Right With VoicePublishers with an interest in the voice-content market will want to take both a short-term and a long-term view on the market. The more immediate concerns require coming up with the right viable product. “What’s the minimum...

Name With the Face: Matt KaminskiJob Title: Senior Manager, ?Marketing Analytics ?and OperationsOrganization: LocalyticsURL: localytics.comJob FunctionWorking at Localytics, which provides an analytics and marketing platform for mobile and web...