Growing digital advertising revenue is a primary business objective for virtually every publisher. But, consumers have lost patience with over-saturation and poorly targeted ads that detract from their experience. Looking to drive revenue without driving audiences...

Telling Stories Through Engaging VisualsThe bank robbery story is one of seven in the Hired Guns series that, together, show how armed security guards are subject to very little regulation, oversight, and screening. It's a complex topic, full of nuance.To make it...

Global Thinking As companies expand along with the increasing popularity of international outsourcing, the need for global communications solutions also grows. Open Text's Livelink for Collaboration is a P2P tool that enables business staff to work together online...

Search Engine Optimization (SEO) is an ever-changing field of marketing. As an SEO professional, you should be aware of how fast everything can change. Because SEO efforts are directly tied to Google's algorithm, tactics are never set in stone.There are a few aspects...

Content is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can read more about relevant content here, here...

In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple...

In the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow, sequential, and tedious, requiring every step of...

In the marketing world, we talk about “holy grails” – data sources so valuable that they seem to give your campaigns eternal life. B2C marketers have long considered intent data to be one of those holy grails. They have been studying keystrokes,...

Name With The Face: Dylan MacNamaraJob Title: Senior Deputy EditorOrganization: Bleacher Report, Inc.URL: bleacherreport.comJob FunctionWith a job description that most sports fans would salivate over, Dylan MacNamara, senior deputy editor at digital sports media...