A Guide to Chatbots for Publishers
Chatbots exploded onto the scene in 2016 when Facebook Messenger enabled anyone to create a chatbot hosted on the Messenger platform. Soon after, tech companies of all sizes were getting in the game, including Google, Amazon, and Apple. Publishers were quick to...
Curiosity and Social Media Success
After a particularly tough winter, spring cleaning has hit our neighborhood hard, and we recently received a bag of old electronics for the kids. Buried underneath a phone and handheld organizer were three versions of portable CD players. My 7-year-old daughter became...
LiveNote Launches LiveNote Stream
LiveNote, Inc. officially released its Internet Realtime product family, re-branded LiveNote Stream. The enhanced version includes two components, LiveNote Stream Manager 1.0, formerly Onsite Transcript Server (OTS), used by court reporters to send realtime data, and...
Real-Time Marketing Can Keep Businesses Successful—But How?
Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter...
Hummingbird Connectivity Division Releases Connectivity 2008
Open Text Corporation, an independent provider of enterprise content management (ECM) software and solutions, has announced the immediate availability of Hummingbird Connectivity 2008, a suite of software focused on providing organizations with solutions to integrate...
Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence
Growing digital advertising revenue is a primary business objective for virtually every publisher. But, consumers have lost patience with over-saturation and poorly targeted ads that detract from their experience. Looking to drive revenue without driving audiences...
Information Arbitrage
I've recently become fascinated by the views of pointy-headed pundits, the legion of so-called experts who pontificate about what's good in the content world. In every market and vertical industry, power-users and pundits consume different content sets than the...
Transforming the Future of Digital Journalism
Having worked with web CMSs (WCMS) for more than 15 years, I’ve seen a wide range of CMS products—including bespoke solutions built by digital agencies to suit the needs of their existing customers, open source platforms developed and supported by large...
Interwoven to Acquire MediaBin
Interwoven, Inc., a provider of content management for the enterprise, has entered into a definitive agreement to acquire MediaBin, a digital asset management (DAM) company. Building on an existing, partnership with MediaBin, Interwoven extends its offerings by...
Wolper Information Services Changes Its Name to LM Wolper Information Delivery
Wolper Information Services was acquired by the LM Information Delivery Group in 2012. Today, LM Information Delivery is known as an international provider of information services, while Wolper is an established provider of subscription and information management...
LM Wolper Information Delivery Becomes LM Information Delivery, Inc.
LM Wolper Information Delivery's company name will change to LM Information Delivery, Inc. This change in name and visual identity in meant to unify the US organization with the international LM Information Delivery Group, which acquired the company, then known as...
P2P Collaboration Tools at Work
Global Thinking As companies expand along with the increasing popularity of international outsourcing, the need for global communications solutions also grows. Open Text's Livelink for Collaboration is a P2P tool that enables business staff to work together online...
The 5 Pillars of SEO
Search Engine Optimization (SEO) is an ever-changing field of marketing. As an SEO professional, you should be aware of how fast everything can change. Because SEO efforts are directly tied to Google's algorithm, tactics are never set in stone.There are a few aspects...
Data Journalism: How to Create Compelling Content from Data
Telling Stories Through Engaging VisualsThe bank robbery story is one of seven in the Hired Guns series that, together, show how armed security guards are subject to very little regulation, oversight, and screening. It's a complex topic, full of nuance.To make it...
4 Tips for Testing Your Website Content
Content is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can read more about relevant content here, here...
Why Brands Are Investing More Into Influencer Marketing in 2017
Online video has undergone some upheavals, changes, and iterations since I began this column. But new on the online video horizon for this year is influencer marketing.Yes, old-fashioned celebrity-endorsement-style influencer marketing. In fact, the platform gen.video...
SharePoint at a Glance
If you work in digital marketing, IT, or internal communications, chances are you’ve heard about SharePoint. Perhaps you’ve heard that it’s is difficult to use, ugly, and immobile—so bad, in fact, that it’s pretty much a dying platform....
Micro-Experiences: New Opportunities in Multichannel Marketing
In a digital marketing environment, experiences are becoming increasingly personalized. Consumer actions and interactions are constantly monitored, and the information gleaned from these interactions can be used to deliver content in different ways across multiple...
4 Factors to Consider Before Creating Content
Sure, you need content on your site and channels, but have you thought through everything before you haul off and post a 500 word article? Or a 2 minute video?Marketing is ultimately about making people aware of a product or service. Content is a function of...
Is Agile Web Development All It’s Cracked Up to Be?
In the early days of the web, most companies seeking an online presence typically needed to take a dive off Niagara Falls—in the form of old-fashioned waterfall web design. The cascading approach was often slow, sequential, and tedious, requiring every step of...
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