Mobcrush Launches “Mobcam” for Simultaneous, One-Touch Live Streaming to All of the Their Social Platforms
Mobcrush -- a technology and entertainment company in the mobile gaming, live streaming, and the creator-driven media industry -- announced the launch of Mobcam, its live streaming tool for iOS devices. Mobcam offers the first mobile live streaming capability...
Bazaarvoice Announces Rating and Review Syndication
Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is. With access to Bazaarvoice’s vast retail...
Ricoh Announces DocuWare Acquisition
Ricoh Company, Ltd., announced a definitive agreement to acquire DocuWare, a leading provider of Content Services software. Headquartered in Germany and the United States, DocuWare provides cloud and on-premise document management and workflow automation software to...
Publishers Struggle to Keep Up With the Speed of Change
AI is transforming almost every industry—making things that we’d never even thought possible seem almost commonplace. Whether you’re a marketer using AI to automate tedious tasks, a doctor using it to help diagnose diseases, or a teacher using...
Army Publishing Directorate Chooses Adobe Solution
Adobe Systems Incorporated has announced that the Army Publishing Directorate (APD), U.S. Army Services and Operations Agency, Office of the Administrative Assistant to the Secretary of the Army, are adopting Adobe document integration solutions. The choice is...
A Guide to Email Marketing and Marketing Automation Tools
It is almost a truism that marketing has become highly technology-intensive. Even while IT spending in other categories remains flat or has declined, the marketing function's spending on technology has held up--even in the recessionary environment.A nearly ubiquitous...
H.W. Wilson Announces Biography Index: Past and Present
H.W. Wilson has announced a new version of Biography Index that combines the resource's full six-decade history of article indexing with coverage up to the present. Biography Index: Past and Present delivers the complete content of Biography Index from its 1946...
XyEnterprise Announces Acquisition by SDL
XyEnterprise, a developer of XML component content management and multi-channel delivery solutions announced that it has been acquired by SDL, a provider of Global Information Management (GIM) solutions. XyEnterprise brings to the SDL portfolio both XML publishing...
Applying the Secrets of Gamification to Your Digital Marketing Strategy
Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's...
5 Signs That It’s Time For Data Cleaning for B2B Companies
In today’s modern B2B organizations we collect data on all areas of the business from your website’s form submits to customer service calls. Regardless of how well you have established data governance rules in your organization, data still manages to get...
Content Writing: How To Access A Deeper Understanding Of Your Subject
Writing great content for your website is easier when you’ve got an in-depth understanding of your subject. It’s even better when your understanding is derived from personal experience because that builds rapport with your readers. However, even when your...
Four Ways to Build a Dynamic Content Marketing Machine from Scratch
Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...
Serialized Content Is Back, and Brands Can Capitalize
Guess what the kids are into? No, really, guess. I'm not talking about a new boy band, some brain-melting club drug, or even the next big social media app. Apparently, the kids are into episodic publishing.According to research from The London Book Fair, more than...
Dark Data: Analyzing Unused and Ignored Information
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...
Why Insight Matters
Where is a fascinating story and collection of photos at Baylor University's website about the "Monster Crash" of two locomotives. Back in 1896, an employee of the Missouri, Kansas, and Texas Railway - with perhaps more creativity than common sense - noticed that...
How to Recycle Your Best Social Media Content for More Engagement
In the recent years, reaching out to your potential consumers has become a lot easier owing to the rapid growth of social media. Whether small or large, every business can leverage the power of social media to grow their market. However, social media isn’t all...
Integrating BI and MI for Big Data Decision Making
Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and productivity and how it can...
Publishing in the Cloud: Tips for Publishers on Making the Transition
WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...
5 Tips to Bring the Art of Storytelling Back to B2B Marketing
People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to...
Advice from VCs: Digital Content Investors Tell Us What They Look For
Looking Beyond Advertising RevenuesIn terms of revenue models that VCs find compelling, advertising continues to play an outsize role. "The predominant model is, and will continue to be, advertising," says Lee. "There's still an opportunity to build an...
