Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job. Today’s consumers expect access to information and services whenever...

Today’s consumers expect to be able to buy what they want, when they want, and where they want. They value retailers that demonstrate an understanding of their needs and that create personalized offers tailored to their preferences without crossing the line into...

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.What are your three favorite...

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication...

Chatbots exploded onto the scene in 2016 when Facebook Messenger enabled anyone to create a chatbot hosted on the Messenger platform. Soon after, tech companies of all sizes were getting in the game, including Google, Amazon, and Apple. Publishers were quick to...

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter...

Growing digital advertising revenue is a primary business objective for virtually every publisher. But, consumers have lost patience with over-saturation and poorly targeted ads that detract from their experience. Looking to drive revenue without driving audiences...

Global Thinking As companies expand along with the increasing popularity of international outsourcing, the need for global communications solutions also grows. Open Text's Livelink for Collaboration is a P2P tool that enables business staff to work together online...

Search Engine Optimization (SEO) is an ever-changing field of marketing. As an SEO professional, you should be aware of how fast everything can change. Because SEO efforts are directly tied to Google's algorithm, tactics are never set in stone.There are a few aspects...

Telling Stories Through Engaging VisualsThe bank robbery story is one of seven in the Hired Guns series that, together, show how armed security guards are subject to very little regulation, oversight, and screening. It's a complex topic, full of nuance.To make it...

Content is the currency of the web—or, at least, relevant content is. Its relevant content that drives people to your site for the first time and to a greater degree persuades them to purchase from your store. (You can read more about relevant content here, here...