During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...

In the recent years, reaching out to your potential consumers has become a lot easier owing to the rapid growth of social media. Whether small or large, every business can leverage the power of social media to grow their market. However, social media isn’t all...

Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and productivity and how it can...

WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...

Looking Beyond Advertising RevenuesIn terms of revenue models that VCs find compelling, advertising continues to play an outsize role. "The predominant model is, and will continue to be, advertising," says Lee. "There's still an opportunity to build an...

The Problem In-DepthA little over two years ago, the Cincinnati Zoo & Botanical Garden realized that the buying habits and profile of the typical visitor to its zoo was changing. "We were looking at some interesting business trends in our attendance patterns and...

Content Delivery Networks, or CDNs, greatly improve end-user performance (download speeds) when compared to origin servers, due to the geographic proximity of their far-flung infrastructure. Recent performance data shows that images load more than 60% faster from a...

Improving the customer experience is something that almost every marketer is focused on. While many of the headlines are about how Amazon has changed the way we experience the B2C world, the B2B world has taken notice and is taking action to improve the customer...

According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...

Content Security means different things to different organizations. For enterprises, it's often about confidentiality and legal concerns. For the media and publishers, it's about making sure content - or intellectual property - isn't stolen or illegally...

Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains relevant across industries, including...

As quickly as a smartphone screen refreshes, ad tech has opened the door for brands to reach any digital touchpoint, across any channel, device, and format. In just a few decades, advertisers have evolved from courting only a few hundred newspapers, magazines, and...

Media planning and buying were once considered two separate functions. Planners would develop the strategies and the overall campaign direction, and buyers made the inventory purchases and optimized the campaign once performance data was compiled.Then over time,...