The Problem In-DepthA little over two years ago, the Cincinnati Zoo & Botanical Garden realized that the buying habits and profile of the typical visitor to its zoo was changing. "We were looking at some interesting business trends in our attendance patterns and...

Content Delivery Networks, or CDNs, greatly improve end-user performance (download speeds) when compared to origin servers, due to the geographic proximity of their far-flung infrastructure. Recent performance data shows that images load more than 60% faster from a...

Improving the customer experience is something that almost every marketer is focused on. While many of the headlines are about how Amazon has changed the way we experience the B2C world, the B2B world has taken notice and is taking action to improve the customer...

According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...

Content Security means different things to different organizations. For enterprises, it's often about confidentiality and legal concerns. For the media and publishers, it's about making sure content - or intellectual property - isn't stolen or illegally...

Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains relevant across industries, including...

As quickly as a smartphone screen refreshes, ad tech has opened the door for brands to reach any digital touchpoint, across any channel, device, and format. In just a few decades, advertisers have evolved from courting only a few hundred newspapers, magazines, and...

Media planning and buying were once considered two separate functions. Planners would develop the strategies and the overall campaign direction, and buyers made the inventory purchases and optimized the campaign once performance data was compiled.Then over time,...

Today’s consumers expect to be able to buy what they want, when they want, and where they want. They value retailers that demonstrate an understanding of their needs and that create personalized offers tailored to their preferences without crossing the line into...

Digital channels have transformed the customer experience battlefront. The terrain has changed and it’s more challenging than ever, as the battle for customer experiences is a 24/7 job. Today’s consumers expect access to information and services whenever...

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.What are your three favorite...

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication...

Chatbots exploded onto the scene in 2016 when Facebook Messenger enabled anyone to create a chatbot hosted on the Messenger platform. Soon after, tech companies of all sizes were getting in the game, including Google, Amazon, and Apple. Publishers were quick to...

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter...