Army Publishing Directorate Chooses Adobe Solution
Adobe Systems Incorporated has announced that the Army Publishing Directorate (APD), U.S. Army Services and Operations Agency, Office of the Administrative Assistant to the Secretary of the Army, are adopting Adobe document integration solutions. The choice is...
Applying the Secrets of Gamification to Your Digital Marketing Strategy
Have you ever watched teenagers play "Call of Duty" for hours on end and wondered what kind of magic keeps these users so deeply engaged? More importantly, have you ever wondered how you might be able to use this magic to engage your customers? It's not magic. It's...
XyEnterprise Announces Acquisition by SDL
XyEnterprise, a developer of XML component content management and multi-channel delivery solutions announced that it has been acquired by SDL, a provider of Global Information Management (GIM) solutions. XyEnterprise brings to the SDL portfolio both XML publishing...
H.W. Wilson Announces Biography Index: Past and Present
H.W. Wilson has announced a new version of Biography Index that combines the resource's full six-decade history of article indexing with coverage up to the present. Biography Index: Past and Present delivers the complete content of Biography Index from its 1946...
5 Signs That It’s Time For Data Cleaning for B2B Companies
In today’s modern B2B organizations we collect data on all areas of the business from your website’s form submits to customer service calls. Regardless of how well you have established data governance rules in your organization, data still manages to get...
Content Writing: How To Access A Deeper Understanding Of Your Subject
Writing great content for your website is easier when you’ve got an in-depth understanding of your subject. It’s even better when your understanding is derived from personal experience because that builds rapport with your readers. However, even when your...
Serialized Content Is Back, and Brands Can Capitalize
Guess what the kids are into? No, really, guess. I'm not talking about a new boy band, some brain-melting club drug, or even the next big social media app. Apparently, the kids are into episodic publishing.According to research from The London Book Fair, more than...
Four Ways to Build a Dynamic Content Marketing Machine from Scratch
Content marketing is an extremely effective way for businesses of all sizes to build brand presence, drive leads, and attract even more potential customers. It is also a powerful way to position your brand as an authoritative and trustworthy voice within a competitive...
Why Insight Matters
Where is a fascinating story and collection of photos at Baylor University's website about the "Monster Crash" of two locomotives. Back in 1896, an employee of the Missouri, Kansas, and Texas Railway - with perhaps more creativity than common sense - noticed that...
Dark Data: Analyzing Unused and Ignored Information
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be...
How to Recycle Your Best Social Media Content for More Engagement
In the recent years, reaching out to your potential consumers has become a lot easier owing to the rapid growth of social media. Whether small or large, every business can leverage the power of social media to grow their market. However, social media isn’t all...
Integrating BI and MI for Big Data Decision Making
Business intelligence focuses on internal data. It's the information that companies have stored in data warehouses including financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and productivity and how it can...
5 Tips to Bring the Art of Storytelling Back to B2B Marketing
People are natural storytellers. For centuries, storytelling was the primary way that cultures around the world preserved their traditions and kept their customs alive. Over the last few years, B2B marketers have strayed from one of the most natural, easy ways to...
Publishing in the Cloud: Tips for Publishers on Making the Transition
WORKFLOW IN THE CLOUDIn addition to using the cloud for storage and servers, there are a host of cloud-based applications that provide the opportunity to take many of the most common workflow components of publishing off the desktop and put them into the cloud. Adobe...
Advice from VCs: Digital Content Investors Tell Us What They Look For
Looking Beyond Advertising RevenuesIn terms of revenue models that VCs find compelling, advertising continues to play an outsize role. "The predominant model is, and will continue to be, advertising," says Lee. "There's still an opportunity to build an...
Cincinnati Zoo & Botanical Garden: A Case of Lions, Tigers, and Bears
The Problem In-DepthA little over two years ago, the Cincinnati Zoo & Botanical Garden realized that the buying habits and profile of the typical visitor to its zoo was changing. "We were looking at some interesting business trends in our attendance patterns and...
Three Tips to Optimize CDN Performance
Content Delivery Networks, or CDNs, greatly improve end-user performance (download speeds) when compared to origin servers, due to the geographic proximity of their far-flung infrastructure. Recent performance data shows that images load more than 60% faster from a...
Quiet Content: The Secret Ingredient in The Great British Bake Off
By now you’ve likely heard about the revelation that is burnout. The topic of burnout has been around for a while but recently resurfaced after a BuzzFeed article dubbed millennials the burnout generation, which caused an uproar from new burnout believers.But if...
Using Content-Driven Commerce to Improve the Customer Experience
Improving the customer experience is something that almost every marketer is focused on. While many of the headlines are about how Amazon has changed the way we experience the B2C world, the B2B world has taken notice and is taking action to improve the customer...
Focusing on Your Customer Experience Is Great for Business
According to Elon Musk, “If you are not failing, you are not innovating enough.” But many organizational cultures still fear failure, so it creates a vicious cycle. Do you dare to fail or even admit failure? Do you take step-change risks or take a series...
