All Content Is Personal: The Importance of Knowing Your Audience
KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...
Is it Content or Journalism?
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with...
World Cup Activations – How FIFA Got Personal for 2018
Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year’s World Cup fever. A simple television campaign is no longer enough to hook FIFA...
What is Digital Experience Management?
Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...
The Digital Campfire: Identifying Engaging Stories to Create Authentic Connections
With summer here, it’s the perfect time for a campfire—conjuring up childhood memories of sitting around the warm glow, roasting marshmallows, and, of course, telling stories. Today, stories have gone far beyond the campsite. They are at the core of...
The Truth About Keywords
In today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of keywords. The notion that we can simply place keywords in our HTML to rise in Google’s ranking is so 90s....
The Swiss Army Knife of Digital Publishing
After working for over six years at Apple, Jonathan Deutsch struck out on his own. Interested in creating next-generation design applications, he created Hype – the first product of his new company, Tumult – and in doing so, created an important new...
Don’t Discount the Value of Social Media Data
Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn’t offer at least one panel in its program on data, and most of them feature two or more. Deterministic data...
“Zero for Zeros” Campaign Launches Ad Campaign Targeting Tech Giants
The Zero for Zeros campaign announced a new ad campaign targeting some of the biggest and most recognizable companies in the technology and lifestyle sectors. The ads will appear on Facebook and Twitter and will target employees and customers of the companies.Zero for...
Knova Releases Hosted Content Management Solution: immPowered
Knova, Inc., a developer of content management software, has announced its newest release, immPowered. Knova's latest offering provides Web site management software as a low-cost service instead of buying, installing, and maintaining software. Knova's installed CMS...
Q&A: Adobe’s Nicole Miñoza Talks Emojis
Emojis have gone from being cute cartoons kids use to a legitimate part of digital marketing strategy. In fact, if you aren’t strategically deploying emojis, you might be missing out on potential sales — or at least that’s what new research from...
Akshobhya Mann, Software Engineer, Clickability, Inc.
Job Function:As a software engineer at Clickability, a San Francisco-based company that provides on-demand web content management, Akshobhya Mann is responsible for developing release deliverables such as enhancements and bug fixes for the Clickability platform....
Acquire Media Acquires NewsEdge: Believes Its Technical Edge Will Return Product to the Fore
News aggregation is a beleaguered market that has become increasingly consolidated and beset by free news portals. However, with its acquisition of NewsEdge from the Thomson Corporation, Acquire Media believes it can sharpen this product with its technological edge,...
Belus Technology Announces New Version of XStandard XHTML Editor
Belus Technology has announced version 1.3 of its standards-based XHTML WYSIWYG editor for Windows and browser-based content management systems that support ActiveX. XStandard is designed to manage rich, multilingual content and generate XHTML (Strict or 1.1) with no...
How to Maintain Integrity When Using Affiliate Links
While affiliate marketing’s popularity is on the uptick, it’s more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with...
Information Overlook
I make no apology for returning to the subject of search technologies and products so soon after covering some aspects of the topic on my April column. Attending the Eighth Infonortics Search Engine Meeting that took place in Boston in early April has prompted my...
How People Really Search
People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for...
Post-Purchase CX: The Forgotten Step on the Customer Journey
Focused change within a business is a hard reality to create, especially when so many stakeholders want different things from their internal teams. But delivering a superior customer experience is one thing an entire organization can get behind. For the past several...
icrossing Raises $13 Million, Names Two New Board Members and Ushers in “The Agency. The Technology.”
icrossing, Inc., an independent search engine marketing firm, has announced an investment of $13 Million, which includes new investors RRE Ventures of New York City and Generation Partners of San Francisco. The investment banking firm Piper Jaffray represented...
Promoting Your Ebook: The Importance of Knowing Your Audience
Word up to would-be writers, novelists, self-help scribes and long-form authors everywhere: Get ready to turn the page and make the jump from print to pixels. Because if you haven't transitioned to electronic publishing yet, you'll need to get up to speed fast and not...
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