Five Guiding Principles to Escape Fragile Globalization with Agile Localization
The impact, scope, and benefits of agile methodologies are frequent topics at global business conferences — and in digital leadership forums in particular. Promises of unprecedented performance, in terms of accelerated management and flexible delivery, abound....
OneBill Announces Availability of OneBill 2.4
Subscription commerce platform company, OneBill, announced that OneBill 2.4, the company's latest update, is available now. The company believes this version will improve upon previous OneBill for any cloud service provider's subscription business in the areas of...
Considering Consistency and Coherence in Digital Content Globalization
Following a presentation at a recent global customer experience summit I was glad to discuss drivers and enablers of content effectiveness around the world once again. Quality and consistency came up naturally as topics of interest to many attendees and speakers. As I...
Get Started With Natural Language Content Generation
Natural language generation (NLG) is a subset of natural language processing (NLP) that aims to produce natural language from structured data. It can be used in chatbot conversations, but also for various types of content creation, such as summarizing data and...
Global Yet Local: Uniquely Customizing Content
With customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015 English is used by 26% of internet...
All Content Is Personal: The Importance of Knowing Your Audience
KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...
Is it Content or Journalism?
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with...
World Cup Activations – How FIFA Got Personal for 2018
Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year’s World Cup fever. A simple television campaign is no longer enough to hook FIFA...
What is Digital Experience Management?
Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...
The Digital Campfire: Identifying Engaging Stories to Create Authentic Connections
With summer here, it’s the perfect time for a campfire—conjuring up childhood memories of sitting around the warm glow, roasting marshmallows, and, of course, telling stories. Today, stories have gone far beyond the campsite. They are at the core of...
The Truth About Keywords
In today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of keywords. The notion that we can simply place keywords in our HTML to rise in Google’s ranking is so 90s....
The Swiss Army Knife of Digital Publishing
After working for over six years at Apple, Jonathan Deutsch struck out on his own. Interested in creating next-generation design applications, he created Hype – the first product of his new company, Tumult – and in doing so, created an important new...
Don’t Discount the Value of Social Media Data
Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn’t offer at least one panel in its program on data, and most of them feature two or more. Deterministic data...
“Zero for Zeros” Campaign Launches Ad Campaign Targeting Tech Giants
The Zero for Zeros campaign announced a new ad campaign targeting some of the biggest and most recognizable companies in the technology and lifestyle sectors. The ads will appear on Facebook and Twitter and will target employees and customers of the companies.Zero for...
Knova Releases Hosted Content Management Solution: immPowered
Knova, Inc., a developer of content management software, has announced its newest release, immPowered. Knova's latest offering provides Web site management software as a low-cost service instead of buying, installing, and maintaining software. Knova's installed CMS...
Q&A: Adobe’s Nicole Miñoza Talks Emojis
Emojis have gone from being cute cartoons kids use to a legitimate part of digital marketing strategy. In fact, if you aren’t strategically deploying emojis, you might be missing out on potential sales — or at least that’s what new research from...
Akshobhya Mann, Software Engineer, Clickability, Inc.
Job Function:As a software engineer at Clickability, a San Francisco-based company that provides on-demand web content management, Akshobhya Mann is responsible for developing release deliverables such as enhancements and bug fixes for the Clickability platform....
Acquire Media Acquires NewsEdge: Believes Its Technical Edge Will Return Product to the Fore
News aggregation is a beleaguered market that has become increasingly consolidated and beset by free news portals. However, with its acquisition of NewsEdge from the Thomson Corporation, Acquire Media believes it can sharpen this product with its technological edge,...
Belus Technology Announces New Version of XStandard XHTML Editor
Belus Technology has announced version 1.3 of its standards-based XHTML WYSIWYG editor for Windows and browser-based content management systems that support ActiveX. XStandard is designed to manage rich, multilingual content and generate XHTML (Strict or 1.1) with no...
How to Maintain Integrity When Using Affiliate Links
While affiliate marketing’s popularity is on the uptick, it’s more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with...
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