Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique...

Humans have been working to automate tasks since the days of Henry Ford. Sometimes, this means coming up with faster, more cost-effective ways to develop automobiles and other products or streamlining operations and reducing the need for manual labor in various...

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state. The California Consumer Privacy Act (CCPA),...

Translating Content Management In many cases, especially in large enterprise settings, the translation process needs to be integrated into the content management system, both to manage the different versions of the same content, and to manage the translation process...

Company: IHS MarkitIHS Markit is the product of a merger, and its website says, “We bring together the deepest intelligence across the widest set of capital-intensive industries and markets. By connecting data across variables, our analysts and industry...

Natural language generation (NLG) is a subset of natural language processing (NLP) that aims to produce natural language from structured data. It can be used in chatbot conversations, but also for various types of content creation, such as summarizing data and...

With customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015 English is used by 26% of internet...

KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...

Let’s start by deconstructing the term Digital Experience Management. “Digital” is the easy part. “Experience” refers to every single interaction that your business has with your customer, how your customer “experiences” your...

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year’s World Cup fever. A simple television campaign is no longer enough to hook FIFA...

In today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of keywords. The notion that we can simply place keywords in our HTML to rise in Google’s ranking is so 90s....