Personalization and Portals – If You Build It (Right) They Will Come
John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...
New Report Forecasts the Rise of Velvet Rope Communities and YouTube Dominance in 2020
Social media is an ever-changing landscape for marketers. Challenges erupt as users shift the manner in which they interact with a given network, as governmental oversight and scrutiny build, and as new networks emerge and legacy networks vanish or decline in...
Monetizing Value-Add
Enhancing FIND's RevenuesFIND (Federal Information & News Dispatch), a small electronic publisher that provides government and business information through third-party distributors, such as Factiva and LexisNexis, believes that its precise coding of documents has...
What Does the Digital Generation’s Tech Fatigue Mean for Content Providers?
They started graduating from college and entering the workforce around 2002, according to most sources, although the precise dates for when the millennial generation (aka GenY or Digital Natives) starts and ends vary quite a bit. Technology has always been part of...
KANA Unveils New Email Response Management Application
KANA Software, Inc., a provider of Service Resolution Management (SRM) solutions, has announced enhancements to its email response management application, KANA Response. KANA Response allows companies to manage and respond to all email inquiries. KANA Response is...
7 Tips to Win the Competition for Attention
Anyone in the marketing world knows how tough it can be to get noticed by the right person. Competition is fierce. The consumer market is saturated with products, brands, and businesses that take up space and the “attention market share” from millions of...
Giftagram Raises $2.2 Million in Venture Funding
Toronto-based mobile shopping app Giftagram Inc., announced its latest round of venture funding from FIS Holdings Ltd. FIS Holdings, founded by Glenn Murphy is an operationally engaged investment firm in the consumer sector.Giftagram aims to make it easy to...
Copyright and Fair Use in the Digital Age
According to the U.S. Copyright Office, "It is a principle of American law that an author of a work may reap the fruits of his or her intellectual creativity for a limited period of time." "Copyright" literally means the right to copy. There are more than 300 years of...
Salesforce Buys Enterprise Chat Startup Activa Live
Salesforce has reportedly acquired enterprise chat startup Activa Live in a move that would appear to be an attempt to enhance the company's customer support functionality, perhaps to give it a stronger foothold in the call center market.Activa Live is the developer...
Do You Need to Insure Your Blog?
As a blogger, you probably think of your blog like a business—and if not, now’s a good time to start. Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool...
Creativity and SEO Strategies
Sandra Wallace has already done her niche research and has created a relevance strategy in order to optimize her SEO efforts.Both of these strategies take a fair amount of creativity and critical thinking. In order to stay current with her competitors she will need to...
Nielsen Dives into the Digital Lives of Black Consumers
Thousands of words have been written—including in EContent—about the power of the U.S. Latino market. Marketers are enthusiastically trying to capture the attention of this growing group, but Nielsen is taking a look at a different demographic that we all...
A Guide to Digital Experience Management for Higher Education
Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary...
Inuvo Artificial Intelligence Platform, IntentKey, Expected to Generate $9.4 Million in Revenue in 2019
Inuvo, Inc., a provider of marketing technology, powered by artificial intelligence that serves brands and agencies, is providing shareholders with a financial update on its artificial intelligence platform, the IntentKey.Following the integration with the AppNexus...
How to Manage a Freelance Content Writing Team Effectively
Content is a king. Marketers have been hearing this phrase for years, but in 2015 it has taken on new meaning. According to the Content Marketing Institute, 80% of marketers use content marketing to develop their online presence. Marketers should, at this point,...
Email Validation: The Basics and Misconceptions
Validation is one of the most important tools an email marketer can use. With it, you get a better understanding of which addresses on your email lists are truly valid and which are potentially damaging your reputation just by receiving (or rejecting) your email. To...
Building Your Content Reuse Strategy
Creating New Content Going Forward While a content reuse strategy can help you get your current content in the best shape for reuse, it's also important to have a plan for how you are going to create content going forward to ensure that it will be easier to use...
Interwoven Introduces Records Manager 5.0
Interwoven, Inc., provider of Enterprise Content Management (ECM) solutions, has introduced the new Interwoven Records Manager (IRM) 5.0 product, enabling professional services firms to achieve enterprise content compliance and risk management through a unified...
Making Consumer Data Privacy a Priority is Good for Your Brand
Many people credit the EU’s recent General Data Protection Regulation (GDPR) for the rise and spread of data privacy laws, including the California Consumer Privacy Act (CCPA) which goes into effect in January 2020. The possible New York privacy bill, also known...
How Semantic Tagging Increases Findabillity
Tagging and the Semantic webFinally, semantic tagging can be defined as tagging for the semantic web. This involves tags that make use of RDF (Resource Description Framework) specifications or OWL (Web Ontology Language) of the World Wide Web Consortium (W3C). This...
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