Why Campaign-Led Brands Need an Always-On Content Marketing Strategy
The campaign will always be a major part of a company's strategy in both B2B and B2C marketing. With a history of being short-term, one-way push marketing initiatives, campaigns can be very effective in driving sales and are easily measured for ROI. Campaigns also...
Lionbridge Completes Acquisition of Bowne Global Solutions
Lionbridge Technologies, Inc., a provider of globalization and offshoring services, has announced the completion of its acquisition of Bowne Global Solutions, a division of Bowne & Co., Inc. Both Lionbridge and Bowne Global Solutions provide globalization services...
Seven Stages of the CM Lifecycle
The most well-known content management books, reports, and organizations describe various numbers of stages, or phases, of the content management process and lifecycle. While the experts differ somewhat on specifics, aspects of these stages are universal and those...
Content Marketing Best Practices From Online Influencers
As of July 1, Jeff Haden's June 8, 2015, LinkedIn post, "7 Things Employees Wish They Could Tell Their Bosses," had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other...
Data Is Useless Without Meaning: The Importance of Insight
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the...
Digital Experience and Content Operations Need More Attention
In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on...
Podcast: WriterAccess talks to Theresa Cramer about Inside Content Marketing
Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much...
The First Podcast
How did an IP squabble lead to the first podcast? And why did Jenny Attiyeh quit radio and TV to create her own show on the Web? Well, it all began with the third international Open Source Content Management (OSCOM) conference at Harvard University's Berkman Center...
Publishers Turn to White-Glove Services for Ad Buying and Management Needs
Publishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues related to publishing, publishers also...
Swets Blackwell Changes Name in December 2003
Swets Blackwell has announced that it plans to change its company name to 'Swets Information Services' in December 2003. The new name will be officially launched during the 'Online Information 2003' conference and exhibition held in London, UK on December 2 - 4 2003....
Influencer Marketing: Turning Taste Makers Into Your Best Salespeople
Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors,...
The Three-Dimensional Internet
I have been on the road for much of the last few months, and I have begun to dream of the day when I could appear virtually for some of my workshops and presentations. I have also been spending more time in virtual communities and networks, and I finally broke down...
To Catch a Thief: Tools and Tips to Combat Digital Content Plagiarism
Taming the Wild Wild Web After Jonathan Bailey was beleaguered by digital plagiarists, he fought back by starting a blog about online content theft. Besides blogging about the subject, Bailey still finds himself dealing with those bold enough to plagiarize...
What Are You Reading? Resources for Digital Content Professionals
It's a digital world out there, and keeping up with the latest trends and developments would be nearly impossible for most of us without the help of the professionals. Just like the rest of us, digital content executives need guidance when it comes to staying on top...
3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing (And How to Use Them)
Creating customer confidence is one of the biggest, undying goals of content marketing. It’s no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds – maybe thousands – of...
The ABCs of A/B Testing
TESTING FOR MOBILE VS. WEBOne of the biggest challenges is testing across multiple platforms. After all, what works on a desktop browser doesn't necessarily work on a mobile device. Consider that the same user may prefer a green button on a laptop but a blue button on...
Social Network for Fashion Designers LOOKK Launches
LOOKK, a platform that connects young fashion designers with consumers through an open social network, went live with a team of seed investors. LOOKK provides a platform for designers to showcase their fashion to a community of fashion lovers, giving aspiring...
Advertising in Ebooks: Heresy or Genius?
According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers...
Casting a Wider Net: Getting Your Branded Content to the Masses
SOCIAL PLATFORMS FOR PROGRESSTo boost reach and audience, players in the branded content space should also leverage different social media networks by adopting appropriate strategies. This can be as simple as creating a video, uploading it to YouTube, then posting the...
C-Suite Conversations: An Interview with Jack Welde, Co-Founder and CEO, Smartling
Smartling co-founder and CEO Jack Welde has been building web-oriented products from the ground up since before even graduating college. His senior project was co-creating one of the earliest personal information managers, which was eventually sold to Apple in 1993....
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