Building Your Content Reuse Strategy
Creating New Content Going Forward While a content reuse strategy can help you get your current content in the best shape for reuse, it's also important to have a plan for how you are going to create content going forward to ensure that it will be easier to use...
Interwoven Introduces Records Manager 5.0
Interwoven, Inc., provider of Enterprise Content Management (ECM) solutions, has introduced the new Interwoven Records Manager (IRM) 5.0 product, enabling professional services firms to achieve enterprise content compliance and risk management through a unified...
Making Consumer Data Privacy a Priority is Good for Your Brand
Many people credit the EU’s recent General Data Protection Regulation (GDPR) for the rise and spread of data privacy laws, including the California Consumer Privacy Act (CCPA) which goes into effect in January 2020. The possible New York privacy bill, also known...
Online Influencers: The New Word-of-Mouth
So much of the internet is about celebrating cats that I thought it was high time I finally gave mine the shout-out they deserve. For the past year or so, I've been schlepping to the pet store every week to stock up on cat food. I have two mature cats who are now...
How Semantic Tagging Increases Findabillity
Tagging and the Semantic webFinally, semantic tagging can be defined as tagging for the semantic web. This involves tags that make use of RDF (Resource Description Framework) specifications or OWL (Web Ontology Language) of the World Wide Web Consortium (W3C). This...
The Technology of Contextualized Content: What’s Next on the Horizon?
NEW FRONTIERS AND CHALLENGESThe future of contextualized advertising will be defined, in large part, by the increasing ability to personalize messages based on the various data inputs available to marketers, says Nesamoney. "Another big lever in the hands of the...
Identifying the Right Content for Your Strategy
Your digital storefront should be just as pleasant to hang out in as any brick-and-mortar boutique. If you want your customers to come back often, you have to give them a great experience, fueled by engaging content.A smart content strategy will ensure customers keep...
How to Upcycle Content for Marketing Success
One of the key elements of content marketing is demonstrating your company's knowledge and expertise. But good content costs time and money.Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by...
The Commercial Value of Data
Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However,...
The Power of Content Chemistry: Release the Oxytocin!
Want your audience to ask about your products and services? Wonder how to spark people’s interest? Then, it’s time to “Release the Oxytocin!” Yes, it sounds like a line shouted by Zeus in the Clash of the Titans film. A dramatic moment in which...
A Short History of Mergers and Acquisitions in the WCM Space
Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day...
Transforming Cost Management into Cost Leadership in Digital Globalization
For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. There are two sensible cost management guidelines in global business:Money should be invested in an agile way,...
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19
BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers...
Online Reputation Management: What Senior Marketers Need to Know
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...
How to Write a Business Case for a WCM System
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...
Q&A: Book Publishers Embrace Voice Technology and the Future
As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World...
The Storytelling Industrial Complex
A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are...
Middle East Broadcasting Center (MBC): A Case of the Content Management Blues
The OutcomeIn September, MBC started the gradual move to Magnolia's CMS through content migration. The project is still in the implementation phase, but MBC has plans to re-launch MBC.net in December 2011 with the new platform. "We are currently in the third of four...
Publishing Equations? Do the Math(ML)
If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...
A Guide to A/B Testing Tools
In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly...
