How to Write a Business Case for a WCM System
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...
The Storytelling Industrial Complex
A couple of years ago, if someone asked you what you did for a living and you told them you were a "storyteller," that person would have nodded in pretend understanding while assuming you still lived with your parents. Now? A search of LinkedIn reveals that there are...
Publishing Equations? Do the Math(ML)
If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...
Middle East Broadcasting Center (MBC): A Case of the Content Management Blues
The OutcomeIn September, MBC started the gradual move to Magnolia's CMS through content migration. The project is still in the implementation phase, but MBC has plans to re-launch MBC.net in December 2011 with the new platform. "We are currently in the third of four...
A Guide to A/B Testing Tools
In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly...
Eye On With John Snyder, co-founder and CEO of Grapeshot
John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....
4 Reasons to Invest in Time-Sensitive Content
In the digital era, information bombards internet users from all sides. People have an unlimited amount of choice when it comes to content, so they become picky about what they consume. As a result, content marketing is evolving. Marketers have to look for new ways to...
Visit Indy’s Marketing Team Puts Visitors in the Driver’s Seat
Indianapolis is home to the largest single-day sporting event in the world, the Indy 500, and the world’s largest children’s museum. While Indianapolis has enough great sports, food, shopping and culture to keep any tourist on their toes, a few years back,...
Digital Books and Libraries: The Great Debate
When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...
The Art of the Creative Brief for In-House Content Studios
As brands build out bigger and better content marketing strategies, one thing that will need to scale with those strategies is the in-house content function—the creative talent, manpower, operating structure and strategic vision to power a thriving in-house...
AI and the Connected World: How Linguistic AI Solves Translation for Global Brands
Every good “lost in translation” story starts with a bad, rather inaccurate, pronunciation, interpretation, or understanding of the language. For many of us, this experience is personal. Whether it’s traveling or moving to a new country for work or...
Why Campaign-Led Brands Need an Always-On Content Marketing Strategy
The campaign will always be a major part of a company's strategy in both B2B and B2C marketing. With a history of being short-term, one-way push marketing initiatives, campaigns can be very effective in driving sales and are easily measured for ROI. Campaigns also...
Seven Stages of the CM Lifecycle
The most well-known content management books, reports, and organizations describe various numbers of stages, or phases, of the content management process and lifecycle. While the experts differ somewhat on specifics, aspects of these stages are universal and those...
Digital Experience and Content Operations Need More Attention
In most ways content management is very mature, but in one important way it is not: there is too much focus on new projects, new toys, and new buzzwords, and not enough on maintaining and managing content, technology, and process lifecycles – in other words, on...
Content Marketing Best Practices From Online Influencers
As of July 1, Jeff Haden's June 8, 2015, LinkedIn post, "7 Things Employees Wish They Could Tell Their Bosses," had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other...
Data Is Useless Without Meaning: The Importance of Insight
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the...
Lionbridge Completes Acquisition of Bowne Global Solutions
Lionbridge Technologies, Inc., a provider of globalization and offshoring services, has announced the completion of its acquisition of Bowne Global Solutions, a division of Bowne & Co., Inc. Both Lionbridge and Bowne Global Solutions provide globalization services...
Podcast: WriterAccess talks to Theresa Cramer about Inside Content Marketing
Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much...
The First Podcast
How did an IP squabble lead to the first podcast? And why did Jenny Attiyeh quit radio and TV to create her own show on the Web? Well, it all began with the third international Open Source Content Management (OSCOM) conference at Harvard University's Berkman Center...
Publishers Turn to White-Glove Services for Ad Buying and Management Needs
Publishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues related to publishing, publishers also...
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