Transcreation Trends for 2017
The transcreation industry is in the middle of unprecedented appeal and demand. As it currently stands, worldwide language services are experiencing an annual growth of 5.52% with localization becoming the fourth fastest growing industry in the United States....
Finding Meaning in Global Customer Experience
Have you ever repeated a word or phrase so many times that it becomes meaningless? Or written a word so many times that it begins to look misspelled? This psychological phenomenon, first identified by Edward Titchener in 1915, is called semantic satiation, or verbal...
Invest in Digital Infrastructure to Increase Revenue
Investing in infrastructure is a tough sell to a lot of people. Take your house for example, the most important and expensive features of your house are likely your sewer and HVAC system. Yet, they’re the last things anyone wants to spend money on because you...
Brands Take Cues from Hollywood for High-Volume Content Creation
Content consumption and distribution patterns have changed radically in recent years. The rapid digitization of media, and evolution of consumer viewing habits have upended the media value chain. As everyday life has become more mobile, so too has our media. Consumers...
Vu-Me Launches Mobile Video Sharing Network for Creators, Tastemakers, and Influencers
Vu-Me, mobile video sharing app with a focus on live streaming, music, performances, and HD content, today announced the official launch of the Vu-Me mobile app on iOS and Android.With featured categories in music, movies, fashion, sports, wellness & fitness, and...
On Monetizing Podcasts and Book Marketing Analytics
A couple of weeks ago, I had the good fortune of traveling to Spain to be part of the 7th National Digital Congress, which is the gathering of hundreds of Europe's biggest publishers.In addition to giving a keynote on the growing role of voice tech and AI in...
The Top 100 Companies in the Digital Content Industry: The 2012-2013 EContent 100
Introduction to the 2012-2013 EContent 100 and categories.3M Library Systems Distribution & Deliverywww.3m.com/us/libraryAccess Innovations, Inc. SEO & Search Analyticswww.accessinn.comAcquia, Inc.Web Content...
ClearStory Systems Acquired by The FeedRoom
ClearStory Systems announced on December 1, 2008 that it has been acquired, in whole, by The FeedRoom. A leading provider of online video solutions for media companies, corporations and government agencies, The FeedRoom bought--for an undisclosed sum--ClearStory...
Jim Edmunds, President and CEO of Ingeniux Corporation: Great Content Enables Great Innovations
View from the Top by Jim Edmunds, President and CEOBefore starting Ingeniux I made my living telling stories. As a producer at Electronic Arts for video games, an independent film maker, and helping pioneer the digital news industry with the launch of MSNBC at...
The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100
Recently, I was trying to explain what I do for a living to a new friend and he asked, "So is digital content just, like, everything on the internet?" I thought about it for a split second before saying, "Yeah, pretty much." That is to say, the digital content...
Three Ways Transparency is Changing the Ad Industry
Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer’s principal analyst Jillian Ryan, quoted in an eMarketer article from June, “transparency and control” have been...
The Top 100 Companies in the Digital Content Industry: The 2015-2016 EContent 100
The EContent 100 List of Companies that Matter Most in the Digital Content Industry is now in its 15th year, and big changes have been afoot. We added new judges, new categories, and as a result, we've got many new companies on the list. Among other changes, this year...
The Top 100 Companies in the Digital Content Industry: The 2014-2015 EContent 100
The EContent 100 list is now in its 14th year, and it has not gotten any easier for the judges to narrow down the list to just 100 companies. This year, we had three new judges and lots of new companies to consider. We also included a new category: Big Data. These...
3 Reasons Why Blogging is Your Most Powerful Branding Tool
It seems like every brand – company and personal – these days is blogging, contributing to a blog, or generally sharing their unique insights on a nearly every subject imaginable. Many businesses struggle to get their blogs going because they believe their...
Bradley J. Scher, CEO of Acquire Media: Solutions For the Federated Searching of Data Stores Across the Enterprise and Beyond
View from the Top by Bradley J. Scher, CEOIn the last few years as I've thought about the Enterprise Content Management (ECM) space where I've worked for over two decades, I've found myself coming back to the expression, "May you live in interesting times."While the...
Is Podcasting Replacing the Company Newsletter?
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and...
7 Tips to Help Choose the Best Supply-Side Platform for You
The ad-tech industry is becoming increasingly complex. Publishers used to have a pretty straightforward approach to programmatically selling their inventory. Now, however, they must consider a wide range of parameters in order to build equity from their biggest asset:...
Q&A: What is Content Experience?
You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the...
The Job of the Free Press Is to Tell the Truth, Whether We Like It or Not
A free press is a cornerstone of any free society. Lately, it’s been under attack, becoming the whipping boy of anyone looking for an easy target. Politicians and the press have an adversarial relationship, but there’s usually at least some semblance of...
The 100 Top Companies in the Digital Content Industry: The 2011-2012 EContent 100
Introduction to the 2011-2012 EContent 100 List and categories.Adobe Systems, Inc.Content Creationwww.adobe.comAlacra, Inc.Distribution & Delivery www.alacra.comAlexander Street Press, LLCDigital Content Providerwww.alexanderstreet.comAlfresco Software, Inc.Web...