We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally...

Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a...

In a typical information management technology project--be it ECM, CMS, or DAM--you, as a customer, are bound to deal with vendor services. Here are a few pointers to consider and pitfalls to avoid.First and foremost, you will be spending a lot of money on vendor...

Brexit means Brexit,” said new British Prime Minister Theresa May as she took office, keen to stress that her government will respect the outcome of the historic referendum. The nation is now in a kind of suspended animation—the U.K. is technically still a...

Ten years ago, if someone told you that your clients would be purchasing your products or services via a post or tweet, you might have thought they were a bit foolish. Now, however, social media plays a significant role in the customer journey.Social media is not only...

Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...

Companies are increasingly competing on customer experience. Content discovery and search are important aspects of that experience. Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap...

In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are...

If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...

Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent,...

Have you ever repeated a word or phrase so many times that it becomes meaningless? Or written a word so many times that it begins to look misspelled? This psychological phenomenon, first identified by Edward Titchener in 1915, is called semantic satiation, or verbal...