When to Produce Content Yourself or Leave It to Others
Next to “What’s your favorite CMS?” the question I am asked most often by clients is, “Who should be generating our content?” While the context and business scenarios vary, there are certainly proven practices that dictate how your...
EBSCO Publishing Partners with The Paris Review
EBSCO Publishing and the renowned literary journal The Paris Review have announced a partnership for both organizations. As a result of this partnership, EBSCO will be a source for electronic access to the full text of The Paris Review.The Paris Review, a magazine...
AI-Enabled Visual Search
Companies are increasingly competing on customer experience. Content discovery and search are important aspects of that experience. Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap...
How to Know Content Marketing When You See It
In the most recent Content Marketing Institute/MarketingProfs study, "B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America," 93% of B2B marketers are using content marketing in some way, shape, or form. A staggering 73% of those marketers are...
Why The Sound of Music Was Right (About Content Marketing)
If I were to ask you to name the movie that contains the lyrics, “Let’s start at the very beginning / a very good place to start,” I believe that most people would know exactly what movie I was asking about. Naturally, the answer is The Sound of...
LexisNexis Acquires Gould Publications; Launches Service to Combat Insurance Fraud
LexisNexis U.S., a provider of legal, news and business information services, has acquired the editorial assets of Florida-based Gould Publications, a publisher of law enforcement handbooks, CD-ROM courses, Homeland Security publications, and training materials....
The Future Is Now: Performance-Driven Content
Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent,...
4 Companies to Watch in 2020
We cover many companies throughout the year, and not all of them make it to the EContent 100 list. But that doesn't make what they’re doing any less interesting—or important. That’s why, each year, we like to spotlight a few companies that we think...
Pydio Offers Free Enterprise File Sharing Platform For up to 10 Users
Pydio has announced the release of the first dedicated Enterprise Distribution of its open source file sharing and sync platform. Pydio Enterprise Distribution combines the open source Pydio Core project together with a more powerful administration and...
Finding Meaning in Global Customer Experience
Have you ever repeated a word or phrase so many times that it becomes meaningless? Or written a word so many times that it begins to look misspelled? This psychological phenomenon, first identified by Edward Titchener in 1915, is called semantic satiation, or verbal...
Transcreation Trends for 2017
The transcreation industry is in the middle of unprecedented appeal and demand. As it currently stands, worldwide language services are experiencing an annual growth of 5.52% with localization becoming the fourth fastest growing industry in the United States....
Invest in Digital Infrastructure to Increase Revenue
Investing in infrastructure is a tough sell to a lot of people. Take your house for example, the most important and expensive features of your house are likely your sewer and HVAC system. Yet, they’re the last things anyone wants to spend money on because you...
Brands Take Cues from Hollywood for High-Volume Content Creation
Content consumption and distribution patterns have changed radically in recent years. The rapid digitization of media, and evolution of consumer viewing habits have upended the media value chain. As everyday life has become more mobile, so too has our media. Consumers...
Vu-Me Launches Mobile Video Sharing Network for Creators, Tastemakers, and Influencers
Vu-Me, mobile video sharing app with a focus on live streaming, music, performances, and HD content, today announced the official launch of the Vu-Me mobile app on iOS and Android.With featured categories in music, movies, fashion, sports, wellness & fitness, and...
On Monetizing Podcasts and Book Marketing Analytics
A couple of weeks ago, I had the good fortune of traveling to Spain to be part of the 7th National Digital Congress, which is the gathering of hundreds of Europe's biggest publishers.In addition to giving a keynote on the growing role of voice tech and AI in...
The Top 100 Companies in the Digital Content Industry: The 2012-2013 EContent 100
Introduction to the 2012-2013 EContent 100 and categories.3M Library Systems Distribution & Deliverywww.3m.com/us/libraryAccess Innovations, Inc. SEO & Search Analyticswww.accessinn.comAcquia, Inc.Web Content...
The Top 100 Companies in the Digital Content Industry: The 2013-2014 EContent 100
Recently, I was trying to explain what I do for a living to a new friend and he asked, "So is digital content just, like, everything on the internet?" I thought about it for a split second before saying, "Yeah, pretty much." That is to say, the digital content...
ClearStory Systems Acquired by The FeedRoom
ClearStory Systems announced on December 1, 2008 that it has been acquired, in whole, by The FeedRoom. A leading provider of online video solutions for media companies, corporations and government agencies, The FeedRoom bought--for an undisclosed sum--ClearStory...
Three Ways Transparency is Changing the Ad Industry
Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer’s principal analyst Jillian Ryan, quoted in an eMarketer article from June, “transparency and control” have been...
Jim Edmunds, President and CEO of Ingeniux Corporation: Great Content Enables Great Innovations
View from the Top by Jim Edmunds, President and CEOBefore starting Ingeniux I made my living telling stories. As a producer at Electronic Arts for video games, an independent film maker, and helping pioneer the digital news industry with the launch of MSNBC at...