Buddy Scalera

Buddy Scalera is the founder of Comic Book School. He is a content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital marketing strategy, content engineering, website development, social media, distance learning, mobile marketing strategy, content creation, and content governance. Buddy is a respected thought leader in the strategic and technical aspects of component content management systems (CCMS). He has developed enterprise-level CCMS platforms for web, social, and mobile content delivery. He is currently working at IQVIA as Director, Commercial Content Product Management.