Andrew Hutchinson writes: “The concept of the Creator Economy being a pathway to monetary success is simply not realistic for the vast majority of people.” (Social Media Today)
Tilt Take: We’re not a fan of his premise because it hinges on social media platforms, which require people to create entertaining content, churn it out everyday, and still face a slim chance of being more than a one-hit wonder. Content entrepreneurship is a hard game, but by building and owning your audience, you’re not reliant on feeding the social media beast.
