YouTube Shorts ads beat TikTok ads, Instagram Reels ads, and Pinterest Ideas ads in a $3K ad buy case study. It had the highest click-through rate (six times greater than its nearest competition), lowest cost per click, and most views. (Creatopy; h/t Robert Katai)
Tilt Take: Research like this can help you convince prospective sponsors why they should pay to partner with your brand on YouTube Shorts.
