Some TikTok creators will get a cut of revenue when their videos run alongside certain ads. The new program is similar to YouTube’s payout program. TikTok Pulse is for the top 4% of all videos on the platform. Creators must have at least 100K to participate. (The Verge)
Tilt Take: TikTok is beginning to see the value of compensating creators. But until the program widens, it makes sense to use the platform as a marketing tool, not a revenue stream.
