Hulu released The D’Amelio Show last week. It features the family of TikTok super stars Charli and Dixie D’Amelio. It’s also just one of the deals major streaming services are making with internet stars in an effort to reach their social media audiences. (The Information)
Tilt Take:
Though stardom can be attractive, don’t craft your business strategy around it. Build a solid base for your audience first and always.