TikTok is launching a new API that will let marketing companies access its first-party data on demographics, growth trends, best-performing videos, and real-time campaign reporting. The integration will be available through TikTok’s Creator Marketplace, its in-house influencer marketing platform. (Tech Crunch; h/t tl;dr marketing)
Tilt Take: First-party data is gold to marketers. This move should increase interest in TikTok creators.
