Pre-roll ads spots generate a higher conversion rate than mid- and post-roll spots. Research founds pre-roll converts at 1.16% on average, followed by mid-roll at 1.10%, and post-roll comes in last with 0.83%. (eMarketer)
Tilt Take: Frankly, what’s most noteworthy is that mid-roll ads convert at a rate only slightly less than pre-roll. It indicates viewers want to keep watching.
