Over 40% of Instagram posts are images. Carousels come in No. 2 and Reels at No. 3. Yet popularity doesn’t mean engagement. Reels have the most reach on the platform by a big margin, according to an analysis of 77.6M posts by the HypeAuditor team. (Social Media Today)
Tilt Take: Meta wants you to use Reels more, and evidently, you might want to listen if a bigger reach is your goal.
