Nielsen reports consumers aged 14 to 25  in the UK  are more likely to discover books on YouTube (34%) than TikTok (32%). Offline discovery was the highest at 41%, followed by brick-and-mortar stores (36%). (The Bookseller)



Tilt Take: Don’t get overwrought if you’re not on top of a trend. #BookTok can be a good marketing tool, but it’s not the only one.